Other countries:

Population: *

* Data source: https://population.un.org/

Facebook
23 151 300
Instagram
11 959 400
Messenger
18 142 500
Linkedin
1 055 000

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Brazil

2023

Facebook users in Brazil
2023

175 010 100

55.6%
women

44.4%
men

13-17
0%

12.2%

10.3%

18-24
22.5%

14.9%

13%

25-34
27.9%

11.7%

9.4%

35-44
21.1%

7.9%

6.1%

45-54
13.9%

5.4%

3.5%

55-64
9%

3.5%

2.1%

65+
5.7%

There were 175 010 100 Facebook users in Brazil in December 2023, which accounted for 79.5% of its entire population.

The majority of them were women - 55.6%.

People aged 25 to 34 were the largest user group (48 800 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 16 400 000.

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Instagram users in Brazil

2023

Instagram users in Brazil
2023

138 508 800

58.6%
women

41.4%
men

13-17
0%

14.3%

11.1%

18-24
25.4%

16.3%

13.1%

25-34
29.4%

12.5%

8.5%

35-44
21%

7.9%

4.8%

45-54
12.7%

4.8%

2.5%

55-64
7.3%

2.8%

1.4%

65+
4.2%

There were 138 508 800 Instagram users in Brazil in December 2023, which accounted for 62.9% of its entire population.

The majority of them were women - 58.6%.

People aged 25 to 34 were the largest user group (40 700 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 11 800 000.

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Messenger users in Brazil

2023

Messenger users in Brazil
2023

114 906 000

54.4%
women

45.6%
men

13-17
0%

7.7%

7.5%

18-24
15.1%

13.7%

13%

25-34
26.6%

12.4%

10.4%

35-44
22.9%

9.5%

7.5%

45-54
17%

6.7%

4.5%

55-64
11.2%

4.4%

2.7%

65+
7.1%

There were 114 906 000 Messenger users in Brazil in December 2023, which accounted for 52.2% of its entire population.

The majority of them were women - 54.4%.

People aged 25 to 34 were the largest user group (30 600 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 5 200 000.

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Linkedin users in Brazil

2023

Linkedin users in Brazil
2023

68 900 000

30.5%

18-24
30.5%

53.7%

25-34
53.7%

14.2%

35-54
14.2%

1.6%

55+
1.6%

There were 68 900 000 Linkedin users in Brazil in December 2023, which accounted for 31.3% of its entire population.

People aged 25 to 34 were the largest user group (37 000 000).

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in Brazil

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Linkedin

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2023

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2023

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2023

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