Other countries:

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Social media users
in Brazil

THE LAST MONTH OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Brazil

Brazil flag
Facebook users in Brazil
2023
177 000 000
54.5%
women
45.5%
men
2.6%
2.4%
13-17
5%
11.2%
10.3%
18-24
21.5%
13.9%
12.7%
25-34
26.6%
11.1%
9.2%
35-44
20.3%
7.5%
5.7%
45-54
13.2%
5.1%
3.3%
55-64
8.4%
3.1%
1.9%
65+
5%

There were 177 000 000 Facebook users in Brazil in May 2023, which accounted for 80.8% of its entire population.

The majority of them were women - 54.5%.

People aged 25 to 34 were the largest user group (47 100 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 16 200 000.

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Instagram users in Brazil

Brazil flag
Instagram users in Brazil
2023
139 400 000
56.6%
women
43.4%
men
3%
2.7%
13-17
5.7%
12.8%
11.5%
18-24
24.3%
15.3%
12.9%
25-34
28.2%
11.6%
8.4%
35-44
20%
7.1%
4.4%
45-54
11.5%
4.3%
2.2%
55-64
6.5%
2.4%
1.2%
65+
3.7%

There were 139 400 000 Instagram users in Brazil in May 2023, which accounted for 63.7% of its entire population.

The majority of them were women - 56.6%.

People aged 25 to 34 were the largest user group (39 300 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 11 700 000.

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Messenger users in Brazil

Brazil flag
Messenger users in Brazil
2023
117 100 000
54.6%
women
45.4%
men
1.4%
1.1%
13-17
2.5%
8%
7.7%
18-24
15.7%
13.5%
13%
25-34
26.5%
12.3%
10.1%
35-44
22.4%
9.1%
7%
45-54
16.1%
6.3%
4.2%
55-64
10.5%
3.9%
2.4%
65+
6.3%

There were 117 100 000 Messenger users in Brazil in May 2023, which accounted for 53.5% of its entire population.

The majority of them were women - 54.6%.

People aged 25 to 34 were the largest user group (31 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 11 800 000.

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Linkedin users in Brazil

Brazil flag
Linkedin users in Brazil
2023
64 700 000
27.8%
18-24
27.8%
57.2%
25-34
57.2%
13.3%
35-54
13.3%
1.7%
55+
1.7%

There were 64 700 000 Linkedin users in Brazil in May 2023, which accounted for 29.5% of its entire population.

People aged 25 to 34 were the largest user group (37 000 000).

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