Other countries:

Population: *

* Data source: https://population.un.org/

Facebook
275 300 000
Instagram
176 300 000
Messenger
188 019 700
Linkedin
211 000 000

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Brazil

2023

Facebook users in Brazil
2023

177 000 000

54.5%
women

45.5%
men

2.6%

2.4%

13-17
5%

11.2%

10.3%

18-24
21.5%

13.9%

12.7%

25-34
26.6%

11.1%

9.2%

35-44
20.3%

7.5%

5.7%

45-54
13.2%

5.1%

3.3%

55-64
8.4%

3.1%

1.9%

65+
5%

There were 177 000 000 Facebook users in Brazil in May 2023, which accounted for 80.8% of its entire population.

The majority of them were women - 54.5%.

People aged 25 to 34 were the largest user group (47 100 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 16 200 000.

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Instagram users in Brazil

2023

Instagram users in Brazil
2023

139 400 000

56.6%
women

43.4%
men

2.7%

13-17
5.7%

12.8%

11.5%

18-24
24.3%

15.3%

12.9%

25-34
28.2%

11.6%

8.4%

35-44
20%

7.1%

4.4%

45-54
11.5%

4.3%

2.2%

55-64
6.5%

2.4%

1.2%

65+
3.7%

There were 139 400 000 Instagram users in Brazil in May 2023, which accounted for 63.7% of its entire population.

The majority of them were women - 56.6%.

People aged 25 to 34 were the largest user group (39 300 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 11 700 000.

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Messenger users in Brazil

2023

Messenger users in Brazil
2023

117 100 000

54.6%
women

45.4%
men

1.4%

1.1%

13-17
2.5%

7.7%

18-24
15.7%

13.5%

13%

25-34
26.5%

12.3%

10.1%

35-44
22.4%

9.1%

45-54
16.1%

6.3%

4.2%

55-64
10.5%

3.9%

2.4%

65+
6.3%

There were 117 100 000 Messenger users in Brazil in May 2023, which accounted for 53.5% of its entire population.

The majority of them were women - 54.6%.

People aged 25 to 34 were the largest user group (31 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 11 800 000.

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Linkedin users in Brazil

2023

Linkedin users in Brazil
2023

64 700 000

27.8%

18-24
27.8%

57.2%

25-34
57.2%

13.3%

35-54
13.3%

1.7%

55+
1.7%

There were 64 700 000 Linkedin users in Brazil in May 2023, which accounted for 29.5% of its entire population.

People aged 25 to 34 were the largest user group (37 000 000).

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in Brazil

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Messenger

Linkedin

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2023

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2023

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2023

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2023

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Social media users
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