Other countries:

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Social media users
in Brazil

THE LAST MONTH OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Brazil

Brazil flag
Facebook users in Brazil
2023
177 300 000
55.7%
women
44.3%
men
2.1%
1.6%
13-17
3.8%
11.6%
9.8%
18-24
21.4%
14.4%
12.6%
25-34
27.1%
11.3%
9.1%
35-44
20.4%
7.7%
5.8%
45-54
13.5%
5.2%
3.4%
55-64
8.6%
3.3%
2%
65+
5.3%

There were 177 300 000 Facebook users in Brazil in August 2023, which accounted for 80.8% of its entire population.

The majority of them were women - 55.7%.

People aged 25 to 34 were the largest user group (48 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 16 200 000.

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Instagram users in Brazil

Brazil flag
Instagram users in Brazil
2023
139 200 000
58.6%
women
41.4%
men
2.5%
1.9%
13-17
4.4%
13.5%
10.6%
18-24
24.1%
15.9%
12.6%
25-34
28.6%
11.9%
8.2%
35-44
20.1%
7.5%
4.5%
45-54
12%
4.6%
2.3%
55-64
6.9%
2.7%
1.3%
65+
4%

There were 139 200 000 Instagram users in Brazil in August 2023, which accounted for 63.5% of its entire population.

The majority of them were women - 58.6%.

People aged 25 to 34 were the largest user group (39 800 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 11 400 000.

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Messenger users in Brazil

Brazil flag
Messenger users in Brazil
2023
117 600 000
54.3%
women
45.7%
men
1.1%
0.9%
13-17
2%
7.7%
7.5%
18-24
15.1%
13.4%
13%
25-34
26.4%
12.2%
10.3%
35-44
22.5%
9.3%
7.1%
45-54
16.4%
6.4%
4.3%
55-64
10.7%
4.2%
2.6%
65+
6.7%

There were 117 600 000 Messenger users in Brazil in August 2023, which accounted for 53.6% of its entire population.

The majority of them were women - 54.3%.

People aged 25 to 34 were the largest user group (31 100 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 8 400 000.

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Linkedin users in Brazil

Brazil flag
Linkedin users in Brazil
2023
66 200 000
28.7%
18-24
28.7%
55.9%
25-34
55.9%
13.7%
35-54
13.7%
1.7%
55+
1.7%

There were 66 200 000 Linkedin users in Brazil in August 2023, which accounted for 30.2% of its entire population.

People aged 25 to 34 were the largest user group (37 000 000).

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