Other countries:

brazil flag

Social media users
in Brazil

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Brazil

Brazil flag
Facebook users in Brazil
2023
175 010 100
55.6%
women
44.4%
men
0%
0%
13-17
0%
12.2%
10.3%
18-24
22.5%
14.9%
13%
25-34
27.9%
11.7%
9.4%
35-44
21.1%
7.9%
6.1%
45-54
13.9%
5.4%
3.5%
55-64
9%
3.5%
2.1%
65+
5.7%

There were 175 010 100 Facebook users in Brazil in December 2023, which accounted for 79.4% of its entire population.

The majority of them were women - 55.6%.

People aged 25 to 34 were the largest user group (48 800 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 16 400 000.

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Instagram users in Brazil

Brazil flag
Instagram users in Brazil
2023
138 508 800
58.6%
women
41.4%
men
0%
0%
13-17
0%
14.3%
11.1%
18-24
25.4%
16.3%
13.1%
25-34
29.4%
12.5%
8.5%
35-44
21%
7.9%
4.8%
45-54
12.7%
4.8%
2.5%
55-64
7.3%
2.8%
1.4%
65+
4.2%

There were 138 508 800 Instagram users in Brazil in December 2023, which accounted for 62.9% of its entire population.

The majority of them were women - 58.6%.

People aged 25 to 34 were the largest user group (40 700 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 11 800 000.

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Messenger users in Brazil

Brazil flag
Messenger users in Brazil
2023
114 906 000
54.4%
women
45.6%
men
0%
0%
13-17
0%
7.7%
7.5%
18-24
15.1%
13.7%
13%
25-34
26.6%
12.4%
10.4%
35-44
22.9%
9.5%
7.5%
45-54
17%
6.7%
4.5%
55-64
11.2%
4.4%
2.7%
65+
7.1%

There were 114 906 000 Messenger users in Brazil in December 2023, which accounted for 52.2% of its entire population.

The majority of them were women - 54.4%.

People aged 25 to 34 were the largest user group (30 600 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 5 200 000.

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Linkedin users in Brazil

Brazil flag
Linkedin users in Brazil
2023
68 900 000
30.5%
18-24
30.5%
53.7%
25-34
53.7%
14.2%
35-54
14.2%
1.6%
55+
1.6%

There were 68 900 000 Linkedin users in Brazil in December 2023, which accounted for 31.3% of its entire population.

People aged 25 to 34 were the largest user group (37 000 000).

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