Other countries:

brazil flag

Social media users
in Brazil

AT THE END OF 2022

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Brazil

Brazil flag
Facebook users in Brazil
2022
163 100 000
54.9%
women
45.1%
men
2.8%
2.4%
13-17
5.2%
10.7%
9.9%
18-24
20.7%
14.2%
12.7%
25-34
26.9%
11.4%
9.3%
35-44
20.7%
7.7%
5.7%
45-54
13.4%
5%
3.2%
55-64
8.3%
3.1%
1.8%
65+
4.9%

There were 163 100 000 Facebook users in Brazil in December 2022, which accounted for 74.7% of its entire population.

The majority of them were women - 54.9%.

People aged 25 to 34 were the largest user group (43 800 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 15 200 000.

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Instagram users in Brazil

Brazil flag
Instagram users in Brazil
2022
122 900 000
57.6%
women
42.4%
men
3.3%
2.8%
13-17
6.1%
12.4%
10.9%
18-24
23.4%
15.9%
13.1%
25-34
29%
12%
8.3%
35-44
20.3%
7.3%
4.2%
45-54
11.6%
4.3%
2%
55-64
6.3%
2.3%
1.1%
65+
3.3%

There were 122 900 000 Instagram users in Brazil in December 2022, which accounted for 56.3% of its entire population.

The majority of them were women - 57.6%.

People aged 25 to 34 were the largest user group (35 600 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 10 200 000.

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Messenger users in Brazil

Brazil flag
Messenger users in Brazil
2022
113 900 000
55%
women
45%
men
1.6%
1.3%
13-17
2.9%
8.3%
8%
18-24
16.3%
13.8%
12.7%
25-34
26.5%
12.4%
10%
35-44
22.4%
9%
6.7%
45-54
15.7%
6.1%
4%
55-64
10.1%
3.8%
2.3%
65+
6.1%

There were 113 900 000 Messenger users in Brazil in December 2022, which accounted for 52.2% of its entire population.

The majority of them were women - 55%.

People aged 25 to 34 were the largest user group (30 200 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 11 400 000.

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Linkedin users in Brazil

Brazil flag
Linkedin users in Brazil
2022
59 010 000
28.8%
18-24
28.8%
61%
25-34
61%
9.2%
35-54
9.2%
1%
55+
1%

There were 59 010 000 Linkedin users in Brazil in December 2022, which accounted for 27% of its entire population.

People aged 25 to 34 were the largest user group (36 000 000).

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