Other countries:

Population: *

* Data source: https://population.un.org/

Facebook
23 151 300
Instagram
11 959 400
Messenger
18 142 500
Linkedin
1 055 000

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Brazil

2020

Facebook users in Brazil
2020

148 600 000

54.1%
women

45.9%
men

2.7%

13-17
5.7%

10.8%

10.1%

18-24
20.9%

14.8%

13.5%

25-34
28.3%

10.8%

9.4%

35-44
20.2%

7.4%

5.5%

45-54
12.9%

4.6%

3.1%

55-64
7.7%

2.7%

1.7%

65+
4.4%

There were 148 600 000 Facebook users in Brazil in December 2020, which accounted for 67.5% of its entire population.

The majority of them were women - 54.1%.

People aged 25 to 34 were the largest user group (42 000 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 8 100 000.

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Instagram users in Brazil

2020

Instagram users in Brazil
2020

99 210 000

58.3%
women

41.7%
men

3.3%

2.5%

13-17
5.8%

13.1%

11.1%

18-24
24.2%

17.1%

14.1%

25-34
31.2%

12.1%

7.7%

35-44
19.8%

6.9%

3.7%

45-54
10.6%

3.8%

1.7%

55-64
5.5%

1.9%

0.9%

65+
2.8%

There were 99 210 000 Instagram users in Brazil in December 2020, which accounted for 45.1% of its entire population.

The majority of them were women - 58.3%.

People aged 25 to 34 were the largest user group (31 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 7 600 000.

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Messenger users in Brazil

2020

Messenger users in Brazil
2020

120 500 000

54.4%
women

45.6%
men

2.6%

2.3%

13-17
4.9%

10%

18-24
19.9%

14.1%

13.3%

25-34
27.4%

11.6%

9.1%

35-44
20.7%

5.9%

45-54
13.9%

5.1%

3.3%

55-64
8.5%

2.9%

1.7%

65+
4.6%

There were 120 500 000 Messenger users in Brazil in December 2020, which accounted for 54.7% of its entire population.

The majority of them were women - 54.4%.

People aged 25 to 34 were the largest user group (33 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 11 000 000.

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Linkedin users in Brazil

2020

Linkedin users in Brazil
2020

47 300 000

29.6%

18-24
29.6%

59.2%

25-34
59.2%

10.1%

35-54
10.1%

1.1%

55+
1.1%

There were 47 300 000 Linkedin users in Brazil in December 2020, which accounted for 21.5% of its entire population.

People aged 25 to 34 were the largest user group (28 000 000).

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Social media users
in Brazil

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Messenger

Linkedin

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2020

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2020

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2020

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2020

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