Other countries:

Population: *

* Data source: https://population.un.org/

Facebook
23 151 300
Instagram
11 959 400
Messenger
18 142 500
Linkedin
1 055 000

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Brazil

2019

Facebook users in Brazil
2019

138 700 000

53.4%
women

46.6%
men

2.9%

2.6%

13-17
5.5%

10.8%

18-24
21.6%

15.1%

14.4%

25-34
29.6%

10.8%

9.4%

35-44
20.2%

7.1%

5.2%

45-54
12.3%

4.3%

2.8%

55-64
7.1%

2.3%

1.4%

65+
3.7%

There were 138 700 000 Facebook users in Brazil in December 2019, which accounted for 63% of its entire population.

The majority of them were women - 53.4%.

People aged 25 to 34 were the largest user group (41 000 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 7 200 000.

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Instagram users in Brazil

2019

Instagram users in Brazil
2019

76 490 000

59.1%
women

40.9%
men

3.1%

2.2%

13-17
5.4%

14.4%

11.9%

18-24
26.3%

18.3%

14.4%

25-34
32.7%

12.3%

7.3%

35-44
19.6%

6.3%

3.1%

45-54
9.4%

3.3%

1.3%

55-64
4.6%

1.4%

0.6%

65+
2.1%

There were 76 490 000 Instagram users in Brazil in December 2019, which accounted for 34.7% of its entire population.

The majority of them were women - 59.1%.

People aged 25 to 34 were the largest user group (25 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 5 600 000.

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Messenger users in Brazil

2019

Messenger users in Brazil
2019

74 330 000

55.2%
women

44.8%
men

2.6%

2.2%

13-17
4.7%

10.8%

10.5%

18-24
21.3%

14.8%

13.5%

25-34
28.3%

12%

9.3%

35-44
21.3%

7.9%

5.4%

45-54
13.3%

4.8%

2.8%

55-64
7.7%

2.3%

1.3%

65+
3.5%

There were 74 330 000 Messenger users in Brazil in December 2019, which accounted for 33.8% of its entire population.

The majority of them were women - 55.2%.

People aged 25 to 34 were the largest user group (21 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 6 900 000.

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Linkedin users in Brazil

2019

Linkedin users in Brazil
2019

38 880 000

25.7%

18-24
25.7%

61.7%

25-34
61.7%

11.3%

35-54
11.3%

1.2%

55+
1.2%

There were 38 880 000 Linkedin users in Brazil in December 2019, which accounted for 17.7% of its entire population.

People aged 25 to 34 were the largest user group (24 000 000).

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Social media users
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Messenger

Linkedin

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2019

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2019

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2019

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2019

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