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Social media users
in Botswana

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Botswana

Botswana flag
Facebook users in Botswana
2025
1 533 500
50.5%
women
49.5%
men
 
 
13-17
n/a
13.5%
13.2%
18-24
26.7%
15.3%
15%
25-34
30.3%
10.8%
10.6%
35-44
21.4%
5.6%
5.7%
45-54
11.3%
2.4%
2.2%
55-64
4.6%
2.9%
2.9%
65+
5.8%

There were 1 533 500 Facebook users in Botswana in August 2025, which accounted for 58.4% of its entire population.

The slight majority of them were women - 50.5%.

People aged 25 to 34 were the largest user group (464 300).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 229 700.

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Instagram users in Botswana

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Instagram users in Botswana
2025
253 000
52.9%
women
47.1%
men
 
 
13-17
n/a
20.1%
18.4%
18-24
38.5%
17.5%
16%
25-34
33.5%
8.6%
7.1%
35-44
15.7%
3.2%
2.9%
45-54
6.1%
1.1%
0.9%
55-64
2%
2.5%
1.8%
65+
4.3%

There were 253 000 Instagram users in Botswana in August 2025, which accounted for 9.6% of its entire population.

The majority of them were women - 52.9%.

People aged 18 to 24 were the largest user group (97 300).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 46 500.

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Messenger users in Botswana

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Messenger users in Botswana
2025
1 426 400
50.6%
women
49.4%
men
 
 
13-17
n/a
12.6%
12.4%
18-24
25%
15.4%
15%
25-34
30.4%
11.3%
10.9%
35-44
22.2%
5.8%
5.9%
45-54
11.7%
2.5%
2.3%
55-64
4.7%
3.1%
3%
65+
6.1%

There were 1 426 400 Messenger users in Botswana in August 2025, which accounted for 54.3% of its entire population.

The majority of them were women - 50.6%.

People aged 25 to 34 were the largest user group (433 300).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 155 500.

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Linkedin users in Botswana

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Linkedin users in Botswana
2025
485 900
28.8%
18-24
28.8%
49.4%
25-34
49.4%
20.6%
35-54
20.6%
1.2%
55+
1.2%

There were 485 900 Linkedin users in Botswana in August 2025, which accounted for 18.5% of its entire population.

People aged 25 to 34 were the largest user group (240 000).

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