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Social media users
in Botswana

AT THE END OF 2019

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Botswana

Botswana flag
Facebook users in Botswana
2019
1 036 600
50.4%
women
49.6%
men
4.1%
4.1%
13-17
8.2%
13.5%
13.5%
18-24
27%
16.4%
15.4%
25-34
31.8%
8.6%
8.7%
35-44
17.3%
3.2%
3.4%
45-54
6.6%
1%
0.9%
55-64
1.9%
3.7%
3.6%
65+
7.2%

There were 1 036 600 Facebook users in Botswana in December 2019, which accounted for 39.7% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (330 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 160 000.

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Instagram users in Botswana

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Instagram users in Botswana
2019
106 200
51.8%
women
48.2%
men
2.4%
2.6%
13-17
5%
17.9%
17.9%
18-24
35.8%
18.8%
16.9%
25-34
35.8%
6.9%
5.8%
35-44
12.7%
2%
1.6%
45-54
3.6%
 
 
55-64
n/a
3.9%
3.3%
65+
7.2%

There were 106 200 Instagram users in Botswana in December 2019, which accounted for 4.1% of its entire population.

The majority of them were women - 51.8%.

People aged 25 to 34 were the largest user group (38 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 18 000.

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Messenger users in Botswana

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Messenger users in Botswana
2019
222 600
49.8%
women
50.2%
men
1.9%
1.7%
13-17
3.5%
9.4%
9%
18-24
18.4%
17.1%
16.2%
25-34
33.2%
10.8%
12.6%
35-44
23.4%
4.3%
4.9%
45-54
9.2%
1.4%
1.3%
55-64
2.8%
4.9%
4.5%
65+
9.4%

There were 222 600 Messenger users in Botswana in December 2019, which accounted for 8.5% of its entire population.

The slight majority of them were men - 50.2%.

People aged 25 to 34 were the largest user group (74 000).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 28 000.

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Linkedin users in Botswana

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Linkedin users in Botswana
2019
246 600
17.8%
18-24
17.8%
68.9%
25-34
68.9%
12.2%
35-54
12.2%
1.1%
55+
1.1%

There were 246 600 Linkedin users in Botswana in December 2019, which accounted for 9.4% of its entire population.

People aged 25 to 34 were the largest user group (170 000).

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