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Social media users
in Botswana

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Botswana

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Facebook users in Botswana
2020
1 139 000
49.5%
women
50.5%
men
4.1%
4.3%
13-17
8.4%
12.3%
13.2%
18-24
25.5%
15.8%
15.8%
25-34
31.6%
8.8%
8.8%
35-44
17.6%
3.8%
3.9%
45-54
7.6%
1.2%
1.1%
55-64
2.4%
3.5%
3.4%
65+
6.9%

There were 1 139 000 Facebook users in Botswana in December 2020, which accounted for 43.6% of its entire population.

The slight majority of them were men - 50.5%.

People aged 25 to 34 were the largest user group (360 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 150 000.

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Instagram users in Botswana

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Instagram users in Botswana
2020
153 200
52.3%
women
47.7%
men
3.1%
3.3%
13-17
6.4%
17%
17%
18-24
33.9%
18.9%
16.3%
25-34
35.2%
7.2%
6.1%
35-44
13.3%
2.3%
2%
45-54
4.2%
 
 
55-64
n/a
3.8%
3.1%
65+
6.9%

There were 153 200 Instagram users in Botswana in December 2020, which accounted for 5.9% of its entire population.

The majority of them were women - 52.3%.

People aged 25 to 34 were the largest user group (54 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 25 000.

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Messenger users in Botswana

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Messenger users in Botswana
2020
1 105 000
50.4%
women
49.6%
men
4%
4.2%
13-17
8.1%
12.7%
12.7%
18-24
25.3%
16.3%
15.4%
25-34
31.7%
9%
9%
35-44
18.1%
3.7%
3.8%
45-54
7.5%
1.2%
1.1%
55-64
2.3%
3.5%
3.4%
65+
7%

There were 1 105 000 Messenger users in Botswana in December 2020, which accounted for 42.3% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (350 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 170 000.

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Linkedin users in Botswana

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Linkedin users in Botswana
2020
270 600
20.3%
18-24
20.3%
66.5%
25-34
66.5%
12.2%
35-54
12.2%
1%
55+
1%

There were 270 600 Linkedin users in Botswana in December 2020, which accounted for 10.4% of its entire population.

People aged 25 to 34 were the largest user group (180 000).

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