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Social media users
in Botswana

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Botswana

Botswana flag
Facebook users in Botswana
2023
1 356 900
50.4%
women
49.6%
men
0.2%
0.1%
13-17
0.3%
13.8%
14.1%
18-24
27.9%
15.6%
14.7%
25-34
30.3%
10.9%
10.6%
35-44
21.5%
4.9%
5.1%
45-54
10%
2%
1.8%
55-64
3.8%
3.1%
3.1%
65+
6.2%

There were 1 356 900 Facebook users in Botswana in December 2023, which accounted for 51.9% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (411 100).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 199 700.

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Instagram users in Botswana

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Instagram users in Botswana
2023
205 800
53.9%
women
46.1%
men
 
 
13-17
n/a
18.9%
17.2%
18-24
36.1%
19.2%
15.8%
25-34
35.1%
8.9%
7.4%
35-44
16.4%
3%
2.5%
45-54
5.5%
1%
0.9%
55-64
1.8%
2.9%
2.2%
65+
5.2%

There were 205 800 Instagram users in Botswana in December 2023, which accounted for 7.9% of its entire population.

The majority of them were women - 53.9%.

People aged 18 to 24 were the largest user group (74 200).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 32 600.

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Messenger users in Botswana

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Messenger users in Botswana
2023
1 275 500
50.3%
women
49.7%
men
0.2%
0.1%
13-17
0.3%
13%
13.5%
18-24
26.5%
15.7%
14.9%
25-34
30.6%
11.1%
10.9%
35-44
22%
5.1%
5.2%
45-54
10.3%
2%
1.9%
55-64
3.9%
3.2%
3.2%
65+
6.4%

There were 1 275 500 Messenger users in Botswana in December 2023, which accounted for 48.8% of its entire population.

The slight majority of them were women - 50.3%.

People aged 25 to 34 were the largest user group (390 200).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 190 100.

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Linkedin users in Botswana

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Linkedin users in Botswana
2023
390 700
28.2%
18-24
28.2%
53.7%
25-34
53.7%
16.9%
35-54
16.9%
1.2%
55+
1.2%

There were 390 700 Linkedin users in Botswana in December 2023, which accounted for 15% of its entire population.

People aged 25 to 34 were the largest user group (210 000).

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