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Social media users
in Botswana

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Botswana

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Facebook users in Botswana
2021
1 214 100
50.4%
women
49.6%
men
3.6%
3.6%
13-17
7.1%
12.4%
12.4%
18-24
24.8%
15.9%
15.5%
25-34
31.4%
9.6%
9.3%
35-44
18.9%
4%
4.1%
45-54
8.2%
1.5%
1.4%
55-64
2.9%
3.4%
3.3%
65+
6.7%

There were 1 214 100 Facebook users in Botswana in December 2021, which accounted for 46.5% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (381 200).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 188 300.

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Instagram users in Botswana

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Instagram users in Botswana
2021
182 900
52.9%
women
47.1%
men
3.3%
3.6%
13-17
6.9%
16.2%
15.9%
18-24
32.1%
19.5%
16.5%
25-34
36%
7.8%
6.3%
35-44
14.2%
2.2%
1.9%
45-54
4%
0.8%
0.6%
55-64
1.4%
3%
2.4%
65+
5.4%

There were 182 900 Instagram users in Botswana in December 2021, which accounted for 7% of its entire population.

The majority of them were women - 52.9%.

People aged 25 to 34 were the largest user group (65 800).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 30 100.

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Messenger users in Botswana

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Messenger users in Botswana
2021
1 134 800
50.4%
women
49.6%
men
3.3%
3.3%
13-17
6.6%
12.3%
12.2%
18-24
24.4%
15.9%
15.7%
25-34
31.6%
9.7%
9.5%
35-44
19.2%
4.1%
4.2%
45-54
8.3%
1.5%
1.4%
55-64
2.9%
3.6%
3.4%
65+
7%

There were 1 134 800 Messenger users in Botswana in December 2021, which accounted for 43.4% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (358 800).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 178 000.

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Linkedin users in Botswana

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Linkedin users in Botswana
2021
303 900
20.1%
18-24
20.1%
65.8%
25-34
65.8%
13.2%
35-54
13.2%
1%
55+
1%

There were 303 900 Linkedin users in Botswana in December 2021, which accounted for 11.6% of its entire population.

People aged 25 to 34 were the largest user group (200 000).

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