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Social media users
in Botswana

AT THE END OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Botswana

Botswana flag
Facebook users in Botswana
2024
1 445 200
50.4%
women
49.6%
men
 
 
13-17
n/a
13.8%
13.7%
18-24
27.5%
15.3%
14.9%
25-34
30.2%
10.8%
10.5%
35-44
21.4%
5.3%
5.5%
45-54
10.8%
2.2%
2.1%
55-64
4.3%
3%
2.9%
65+
5.9%

There were 1 445 200 Facebook users in Botswana in December 2024, which accounted for 55% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (436 800).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 215 900.

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Instagram users in Botswana

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Instagram users in Botswana
2024
226 000
53.4%
women
46.6%
men
 
 
13-17
n/a
19.7%
18%
18-24
37.7%
18.1%
15.8%
25-34
33.8%
8.8%
7.3%
35-44
16.1%
3.1%
2.7%
45-54
5.8%
1.1%
0.9%
55-64
1.9%
2.6%
2%
65+
4.6%

There were 226 000 Instagram users in Botswana in December 2024, which accounted for 8.6% of its entire population.

The majority of them were women - 53.4%.

People aged 18 to 24 were the largest user group (85 200).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 35 700.

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Messenger users in Botswana

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Messenger users in Botswana
2024
1 349 000
50.4%
women
49.6%
men
 
 
13-17
n/a
13%
13%
18-24
26%
15.4%
14.9%
25-34
30.3%
11.2%
10.8%
35-44
22%
5.5%
5.6%
45-54
11.1%
2.3%
2.1%
55-64
4.4%
3.1%
3%
65+
6.1%

There were 1 349 000 Messenger users in Botswana in December 2024, which accounted for 51.3% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (408 900).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 201 200.

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Linkedin users in Botswana

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Linkedin users in Botswana
2024
470 300
31.9%
18-24
31.9%
48.9%
25-34
48.9%
18.1%
35-54
18.1%
1.1%
55+
1.1%

There were 470 300 Linkedin users in Botswana in December 2024, which accounted for 17.9% of its entire population.

People aged 25 to 34 were the largest user group (230 000).

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