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Social media users
in Bhutan

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bhutan

Bhutan flag
Facebook users in Bhutan
2025
536 800
47.8%
women
52.2%
men
 
 
13-17
n/a
16.1%
16.2%
18-24
32.3%
16.4%
17.5%
25-34
34%
8.9%
10.2%
35-44
19.2%
3.5%
4.6%
45-54
8.1%
1.5%
2.1%
55-64
3.6%
1.3%
1.6%
65+
2.9%

There were 536 800 Facebook users in Bhutan in March 2025, which accounted for 60.8% of its entire population.

The majority of them were men - 52.2%.

People aged 25 to 34 were the largest user group (182 300).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 54 800.

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Instagram users in Bhutan

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Instagram users in Bhutan
2025
146 200
53.3%
women
46.7%
men
 
 
13-17
n/a
23.3%
17.9%
18-24
41.2%
19.5%
18.3%
25-34
37.8%
7.7%
7.4%
35-44
15%
1.9%
2.3%
45-54
4.2%
 
 
55-64
n/a
0.9%
0.8%
65+
1.7%

There were 146 200 Instagram users in Bhutan in March 2025, which accounted for 16.6% of its entire population.

The majority of them were women - 53.3%.

People aged 18 to 24 were the largest user group (60 300).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 26 200.

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Messenger users in Bhutan

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Messenger users in Bhutan
2025
483 100
47.2%
women
52.8%
men
 
 
13-17
n/a
15%
15.8%
18-24
30.8%
16.5%
17.7%
25-34
34.2%
9.2%
10.6%
35-44
19.8%
3.6%
4.8%
45-54
8.5%
1.6%
2.2%
55-64
3.7%
1.3%
1.7%
65+
3%

There were 483 100 Messenger users in Bhutan in March 2025, which accounted for 54.7% of its entire population.

The majority of them were men - 52.8%.

People aged 25 to 34 were the largest user group (165 200).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 51 300.

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Linkedin users in Bhutan

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Linkedin users in Bhutan
2025
131 400
27.4%
18-24
27.4%
54.8%
25-34
54.8%
16.7%
35-54
16.7%
1.1%
55+
1.1%

There were 131 400 Linkedin users in Bhutan in March 2025, which accounted for 14.9% of its entire population.

People aged 25 to 34 were the largest user group (72 000).

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