Other countries:

australia flag

Social media users
in Australia

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Australia

Australia flag
Facebook users in Australia
2024
22 700 000
52.4%
women
47.6%
men
 
 
13-17
n/a
10.1%
9.3%
18-24
19.4%
12.8%
12.8%
25-34
25.6%
10.1%
9.3%
35-44
19.4%
7.5%
6.6%
45-54
14.1%
5.7%
4.8%
55-64
10.6%
6.2%
4.8%
65+
11%

There were 22 700 000 Facebook users in Australia in June 2024, which accounted for 83.9% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (5 800 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

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Instagram users in Australia

Australia flag
Instagram users in Australia
2024
14 294 000
56.6%
women
43.4%
men
 
 
13-17
n/a
13.3%
11.2%
18-24
24.5%
16.1%
14%
25-34
30.1%
11.2%
8.4%
35-44
19.6%
7.7%
5.1%
45-54
12.8%
4.8%
2.8%
55-64
7.7%
3.5%
1.9%
65+
5.4%

There were 14 294 000 Instagram users in Australia in June 2024, which accounted for 52.8% of its entire population.

The majority of them were women - 56.6%.

People aged 25 to 34 were the largest user group (4 300 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 1 200 000.

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Messenger users in Australia

Australia flag
Messenger users in Australia
2024
16 681 000
52.8%
women
47.2%
men
 
 
13-17
n/a
7.2%
6.6%
18-24
13.8%
12.6%
12.6%
25-34
25.2%
10.8%
10.2%
35-44
21%
8.4%
7.2%
45-54
15.6%
6.6%
5.5%
55-64
12.1%
7.2%
5.2%
65+
12.3%

There were 16 681 000 Messenger users in Australia in June 2024, which accounted for 61.6% of its entire population.

The majority of them were women - 52.8%.

People aged 25 to 34 were the largest user group (4 200 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 859 500.

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Linkedin users in Australia

Australia flag
Linkedin users in Australia
2024
15 950 000
19.4%
18-24
19.4%
48.3%
25-34
48.3%
27%
35-54
27%
5.3%
55+
5.3%

There were 15 950 000 Linkedin users in Australia in June 2024, which accounted for 58.9% of its entire population.

People aged 25 to 34 were the largest user group (7 700 000).

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