Other countries:

australia flag

Social media users
in Australia

AT THE END OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Australia

Australia flag
Facebook users in Australia
2024
22 900 000
52.8%
women
47.2%
men
 
 
13-17
n/a
10%
8.7%
18-24
18.8%
13.1%
13.1%
25-34
26.2%
10%
9.2%
35-44
19.2%
7.4%
6.6%
45-54
14%
5.7%
4.8%
55-64
10.5%
6.6%
4.8%
65+
11.4%

There were 22 900 000 Facebook users in Australia in December 2024, which accounted for 83.4% of its entire population.

The majority of them were women - 52.8%.

People aged 25 to 34 were the largest user group (6 000 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

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Instagram users in Australia

Australia flag
Instagram users in Australia
2024
14 785 800
55.9%
women
44.1%
men
 
 
13-17
n/a
12.2%
10.8%
18-24
23%
16.2%
14.2%
25-34
30.4%
11.5%
8.8%
35-44
20.3%
7.4%
5.2%
45-54
12.6%
4.9%
3%
55-64
7.9%
3.6%
2.1%
65+
5.8%

There were 14 785 800 Instagram users in Australia in December 2024, which accounted for 53.8% of its entire population.

The majority of them were women - 55.9%.

People aged 25 to 34 were the largest user group (4 500 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 1 300 000.

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Messenger users in Australia

Australia flag
Messenger users in Australia
2024
16 634 900
52.9%
women
47.1%
men
 
 
13-17
n/a
6.6%
6%
18-24
12.6%
12.6%
12.6%
25-34
25.2%
10.8%
10.2%
35-44
21%
8.4%
7.2%
45-54
15.6%
6.6%
5.6%
55-64
12.2%
7.8%
5.4%
65+
13.2%

There were 16 634 900 Messenger users in Australia in December 2024, which accounted for 60.5% of its entire population.

The majority of them were women - 52.9%.

People aged 25 to 34 were the largest user group (4 200 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 900 600.

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Linkedin users in Australia

Australia flag
Linkedin users in Australia
2024
17 050 000
21.7%
18-24
21.7%
46.3%
25-34
46.3%
27%
35-54
27%
5%
55+
5%

There were 17 050 000 Linkedin users in Australia in December 2024, which accounted for 62.1% of its entire population.

People aged 25 to 34 were the largest user group (7 900 000).

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