Other countries:

australia flag

Social media users
in Australia

AT THE END OF 2022

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Australia

Australia flag
Facebook users in Australia
2022
20 538 200
53.5%
women
46.5%
men
2.8%
1.9%
13-17
4.8%
9.7%
8.8%
18-24
18.5%
11.7%
12.2%
25-34
23.9%
9.7%
8.8%
35-44
18.5%
7.8%
6.3%
45-54
14.1%
5.8%
4.5%
55-64
10.3%
5.8%
4.1%
65+
9.9%

There were 20 538 200 Facebook users in Australia in December 2022, which accounted for 76.2% of its entire population.

The majority of them were women - 53.5%.

People aged 25 to 34 were the largest user group (4 900 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 841 600.

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Instagram users in Australia

Australia flag
Instagram users in Australia
2022
12 521 800
56.1%
women
43.9%
men
4%
2.9%
13-17
6.9%
12%
11.2%
18-24
23.2%
15.2%
13.6%
25-34
28.7%
10.4%
7.9%
35-44
18.3%
7.2%
4.5%
45-54
11.7%
4.4%
2.3%
55-64
6.8%
2.9%
1.5%
65+
4.4%

There were 12 521 800 Instagram users in Australia in December 2022, which accounted for 46.5% of its entire population.

The majority of them were women - 56.1%.

People aged 25 to 34 were the largest user group (3 600 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 563 600.

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Messenger users in Australia

Australia flag
Messenger users in Australia
2022
14 962 000
53.4%
women
46.6%
men
1.2%
0.7%
13-17
1.9%
7.4%
6.7%
18-24
14%
12%
12.7%
25-34
24.7%
10.7%
9.4%
35-44
20.1%
8.7%
7.4%
45-54
16%
6.7%
5.2%
55-64
11.9%
6.7%
4.6%
65+
11.3%

There were 14 962 000 Messenger users in Australia in December 2022, which accounted for 55.5% of its entire population.

The majority of them were women - 53.4%.

People aged 25 to 34 were the largest user group (3 700 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 691 000.

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Linkedin users in Australia

Australia flag
Linkedin users in Australia
2022
13 590 000
16.2%
18-24
16.2%
59.6%
25-34
59.6%
19.9%
35-54
19.9%
4.3%
55+
4.3%

There were 13 590 000 Linkedin users in Australia in December 2022, which accounted for 50.5% of its entire population.

People aged 25 to 34 were the largest user group (8 100 000).

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