Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 25 200 000 Facebook users in Australia in October 2026, which accounted for 90.1% of its entire population.
The majority of them were women - 52.4%.
People aged 25 to 34 were the largest user group (6 800 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 800 000.
There were 16 703 500 Instagram users in Australia in October 2026, which accounted for 59.7% of its entire population.
The majority of them were women - 54.9%.
People aged 25 to 34 were the largest user group (5 200 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 1 600 000.
There were 18 151 000 Messenger users in Australia in October 2026, which accounted for 64.9% of its entire population.
The majority of them were women - 52.3%.
People aged 25 to 34 were the largest user group (4 500 000).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.
There were 16 990 000 Linkedin users in Australia in October 2026, which accounted for 60.8% of its entire population.
People aged 25 to 34 were the largest user group (7 800 000).
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