Other countries:

australia flag

Social media users
in Australia

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Australia

Australia flag
Facebook users in Australia
2021
19 569 900
54.7%
women
45.3%
men
2.5%
1.6%
13-17
4.2%
8.7%
8.2%
18-24
16.9%
12.8%
11.8%
25-34
24.5%
10.7%
8.7%
35-44
19.4%
8.2%
6.6%
45-54
14.8%
6.1%
4.5%
55-64
10.6%
5.6%
4%
65+
9.6%

There were 19 569 900 Facebook users in Australia in December 2021, which accounted for 74.5% of its entire population.

The majority of them were women - 54.7%.

People aged 25 to 34 were the largest user group (4 800 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 1 700 000.

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Instagram users in Australia

Australia flag
Instagram users in Australia
2021
11 049 400
57.3%
women
42.7%
men
3.2%
2.4%
13-17
5.6%
11.8%
10.9%
18-24
22.6%
16.3%
13.6%
25-34
29.9%
11.8%
8.1%
35-44
19.9%
7.5%
4.4%
45-54
11.9%
4.3%
2.1%
55-64
6.4%
2.5%
1.3%
65+
3.7%

There were 11 049 400 Instagram users in Australia in December 2021, which accounted for 42.1% of its entire population.

The majority of them were women - 57.3%.

People aged 25 to 34 were the largest user group (3 300 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 895 500.

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Messenger users in Australia

Australia flag
Messenger users in Australia
2021
14 777 100
53.9%
women
46.1%
men
1.4%
0.8%
13-17
2.2%
7.4%
6.8%
18-24
14.2%
12.2%
12.2%
25-34
24.4%
10.8%
9.5%
35-44
20.3%
8.8%
7.4%
45-54
16.2%
6.8%
5.1%
55-64
11.9%
6.5%
4.3%
65+
10.8%

There were 14 777 100 Messenger users in Australia in December 2021, which accounted for 56.3% of its entire population.

The majority of them were women - 53.9%.

People aged 25 to 34 were the largest user group (3 600 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 642 300.

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Linkedin users in Australia

Australia flag
Linkedin users in Australia
2021
12 750 000
15.7%
18-24
15.7%
57.3%
25-34
57.3%
22.7%
35-54
22.7%
4.3%
55+
4.3%

There were 12 750 000 Linkedin users in Australia in December 2021, which accounted for 48.6% of its entire population.

People aged 25 to 34 were the largest user group (7 300 000).

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