Other countries:

australia flag

Social media users
in Australia

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Australia

Australia flag
Facebook users in Australia
2020
17 680 000
53.2%
women
46.8%
men
2.3%
1.7%
13-17
4%
8.5%
7.9%
18-24
16.4%
12.4%
12.4%
25-34
24.9%
10.2%
9%
35-44
19.2%
7.9%
6.8%
45-54
14.7%
6.2%
4.7%
55-64
10.9%
5.7%
4.2%
65+
9.8%

There were 17 680 000 Facebook users in Australia in December 2020, which accounted for 67.2% of its entire population.

The majority of them were women - 53.2%.

People aged 25 to 34 were the largest user group (4 400 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 740 000.

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Instagram users in Australia

Australia flag
Instagram users in Australia
2020
10 780 000
57%
women
43%
men
3.6%
2.6%
13-17
6.2%
12.1%
11.1%
18-24
23.2%
16.7%
13.9%
25-34
30.6%
10.2%
7.5%
35-44
17.7%
7.4%
4.4%
45-54
11.8%
4.4%
2.1%
55-64
6.5%
2.6%
1.4%
65+
4%

There were 10 780 000 Instagram users in Australia in December 2020, which accounted for 41% of its entire population.

The majority of them were women - 57%.

People aged 25 to 34 were the largest user group (3 300 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 470 000.

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Messenger users in Australia

Australia flag
Messenger users in Australia
2020
14 780 000
54.3%
women
45.7%
men
1.6%
1%
13-17
2.6%
7.4%
7.4%
18-24
14.9%
12.9%
12.2%
25-34
25%
10.8%
9.5%
35-44
20.3%
8.8%
6.8%
45-54
15.6%
6.8%
4.8%
55-64
11.6%
6.1%
4%
65+
10.1%

There were 14 780 000 Messenger users in Australia in December 2020, which accounted for 56.2% of its entire population.

The majority of them were women - 54.3%.

People aged 25 to 34 were the largest user group (3 700 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 590 000.

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Linkedin users in Australia

Australia flag
Linkedin users in Australia
2020
12 010 000
15.8%
18-24
15.8%
58.3%
25-34
58.3%
21.6%
35-54
21.6%
4.2%
55+
4.2%

There were 12 010 000 Linkedin users in Australia in December 2020, which accounted for 45.6% of its entire population.

People aged 25 to 34 were the largest user group (7 000 000).

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