Other countries:

australia flag

Social media users
in Australia

AT THE END OF 2018

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Australia

Australia flag
Facebook users in Australia
2018
15 800 000
53%
women
47%
men
2.1%
1.8%
13-17
3.9%
8.2%
8.2%
18-24
16.5%
12.7%
12.7%
25-34
25.3%
10.1%
8.9%
35-44
19%
8.2%
7%
45-54
15.2%
6.3%
4.7%
55-64
11%
5.3%
3.9%
65+
9.2%

There were 15 800 000 Facebook users in Australia in December 2018, which accounted for 60% of its entire population.

The majority of them were women - 53%.

People aged 25 to 34 were the largest user group (4 000 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 740 000.

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Instagram users in Australia

Australia flag
Instagram users in Australia
2018
9 580 000
56.4%
women
43.6%
men
3.5%
2.9%
13-17
6.5%
12.5%
11.5%
18-24
24%
16.7%
14.6%
25-34
31.3%
10.2%
7.2%
35-44
17.4%
7.1%
4.1%
45-54
11.2%
4%
2.1%
55-64
6.1%
2.3%
1.3%
65+
3.5%

There were 9 580 000 Instagram users in Australia in December 2018, which accounted for 36.4% of its entire population.

The majority of them were women - 56.4%.

People aged 25 to 34 were the largest user group (3 000 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 390 000.

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Messenger users in Australia

Australia flag
Messenger users in Australia
2018
11 280 000
53.3%
women
46.7%
men
2.2%
1.9%
13-17
4.1%
8.9%
9.8%
18-24
18.6%
13.3%
13.3%
25-34
26.6%
10.6%
8.9%
35-44
19.5%
8.6%
6.4%
45-54
15%
5.9%
4%
55-64
9.9%
3.7%
2.6%
65+
6.3%

There were 11 280 000 Messenger users in Australia in December 2018, which accounted for 42.8% of its entire population.

The majority of them were women - 53.3%.

People aged 25 to 34 were the largest user group (3 000 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 720 000.

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