Messenger users in Estonia
There were 692 200 Messenger users in Estonia in October 2024, which accounted for 55.2% of its entire population.
The majority of them were women - 56.3%.
People aged 35 to 44 were the largest user group (170 300).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 19 500.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.