Messenger users in Estonia
There were 679 700 Messenger users in Estonia in January 2025, which accounted for 54.2% of its entire population.
The majority of them were women - 56.3%.
People aged 35 to 44 were the largest user group (166 900).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 20 000.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.