Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 919 700 Facebook users in Estonia in September 2026, which accounted for 73.9% of its entire population.
The majority of them were women - 55.7%.
People aged 25 to 34 were the largest user group (210 700).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 33 300.
There were 535 100 Instagram users in Estonia in September 2026, which accounted for 43% of its entire population.
The majority of them were women - 59.1%.
People aged 25 to 34 were the largest user group (155 300).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 55 800.
There were 718 600 Messenger users in Estonia in September 2026, which accounted for 57.7% of its entire population.
The majority of them were women - 56.2%.
People aged 35 to 44 were the largest user group (173 600).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 26 400.
There were 565 000 Linkedin users in Estonia in September 2026, which accounted for 45.4% of its entire population.
People aged 25 to 34 were the largest user group (220 000).
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