Instagram users in Australia
There were 13 576 800 Instagram users in Australia in July 2023, which accounted for 49.9% of its entire population.
The majority of them were women - 57%.
People aged 25 to 34 were the largest user group (3 900 000).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 635 900.