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Instagram users in Australia
June 2025

14 949 900

55%
women

45%
men

13-17
n/a

11.4%

10%

18-24
21.4%

16.1%

14.7%

25-34
30.8%

11.4%

9.4%

35-44
20.7%

7.4%

5.3%

45-54
12.7%

3.2%

55-64
8.2%

3.9%

2.3%

65+
6.2%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Australia

June 2025

There were 14 949 900 Instagram users in Australia in June 2025, which accounted for 54.4% of its entire population.

The majority of them were women - 55%.

People aged 25 to 34 were the largest user group (4 600 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 798 000.

NOTE:

From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

NOTE:

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