Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 16 703 500 Instagram users in Australia in October 2026, which accounted for 59.7% of its entire population.
The majority of them were women - 54.9%.
People aged 25 to 34 were the largest user group (5 200 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 1 600 000.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Oct | 16 703 500 | 59.7% | 55% | 45% | -4% |
| Sep | 17 400 000 | 62.2% | 55.1% | 44.9% | +3.6% |
| Aug | 16 787 500 | 60% | 55% | 45% | +1.6% |
| Jul | 16 515 300 | 59.1% | 55% | 45% | -3.1% |
| Jun | 17 048 800 | 61% | 54.9% | 45.1% | +2.9% |
| May | 16 564 400 | 59.3% | 54.8% | 45.2% | +1.5% |
| Apr | 16 318 300 | 58.4% | 54.2% | 45.8% | +0.9% |
| Mar | 16 178 900 | 57.9% | 54.9% | 45.1% | -0.1% |
| Feb | 16 191 900 | 57.9% | 54.9% | 45.1% | 0% |
| Jan '26 | 16 189 200 | 57.9% | 54.9% | 45.1% | -0.1% |
| Dec | 16 212 200 | 58% | 54.6% | 45.4% | +1.9% |
| Nov '25 | 15 911 100 | 56.9% | 54.7% | 45.3% | - |
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As of October 2026, there are 16 703 500 Instagram users in Australia - 59.7% of the country's population.
The largest age group is 25 to 34, making up 31.1% of Instagram users in Australia.
Women make up the majority, at 54.9% of Instagram users in Australia.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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