Facebook users in New Zealand
There were 4 704 400 Facebook users in New Zealand in September 2025, which accounted for 89.5% of its entire population.
The majority of them were women - 52.5%.
People aged 25 to 34 were the largest user group (1 200 500).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 239 200.