Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 4 864 800 Facebook users in New Zealand in October 2026, which accounted for 91.2% of its entire population.
The majority of them were women - 52.8%.
People aged 25 to 34 were the largest user group (1 261 400).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 262 000.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Facebook Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Oct | 4 864 800 | 91.2% | 53.1% | 46.9% | +3.6% |
| Sep | 4 695 500 | 88% | 53.2% | 46.8% | -1% |
| Aug | 4 744 400 | 88.9% | 53.2% | 46.8% | +1.5% |
| Jul | 4 675 300 | 87.6% | 53.2% | 46.8% | -2.9% |
| Jun | 4 815 300 | 90.2% | 53.1% | 46.9% | +2.7% |
| May | 4 688 100 | 87.9% | 53.2% | 46.8% | +0.6% |
| Apr | 4 658 500 | 87.3% | 53.2% | 46.8% | +1% |
| Mar | 4 612 700 | 86.4% | 53.2% | 46.8% | -1.5% |
| Feb | 4 683 000 | 87.8% | 53.2% | 46.8% | +0.5% |
| Jan '26 | 4 659 300 | 87.3% | 53.2% | 46.8% | +0.8% |
| Dec | 4 624 500 | 86.7% | 53.2% | 46.8% | -0.5% |
| Nov '25 | 4 645 800 | 87.1% | 53.2% | 46.8% | - |
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As of October 2026, there are 4 864 800 Facebook users in New Zealand - 91.2% of the country's population.
The largest age group is 25 to 34, making up 25.9% of Facebook users in New Zealand.
Women make up the majority, at 52.8% of Facebook users in New Zealand.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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