Facebook users in New Zealand
There were 4 646 900 Facebook users in New Zealand in August 2025, which accounted for 88.6% of its entire population.
The majority of them were women - 52.6%.
People aged 25 to 34 were the largest user group (1 181 800).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 235 100.