Facebook users in New Zealand
There were 4 435 000 Facebook users in New Zealand in January 2024, which accounted for 85.5% of its entire population.
The majority of them were women - 53.3%.
People aged 25 to 34 were the largest user group (1 097 100).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 423 700.