No two social media platforms have similar image size requirements. Sure, you’re proud of that gnarly image you used as your Facebook cover. But if you’re thinking of using that exact image file as your Twitter header without editing it, chances are you’ll end up with a banner that appears off.
If you want to use images across social media platforms in ways that don’t compromise quality or detail, you must be aware of every platform’s image size requirements and resize them accordingly.
But there’s one little problem: social media platforms like to change things up all the time.
Wouldn’t it be nice if you could refer to a social media image size cheat sheet that’s constantly being updated?
That’s exactly what we’re providing here.
Below are the most up-to-date social media images for all platforms. Remember to bookmark this page before proceeding!
Simplify Social Media
Management with One Tool
- Manage & reply to comments and DMs in one place.
- Monitor ad comments from multiple accounts.
- Automate answers to repetitive questions.
- Schedule posts to multiple accounts, on desktop.
- Analyze performance and monitor hashtags.
- Keep track of your competition.
- Create or schedule in-depth reports in seconds.
Facebook Image Sizes
With 3.05 billion monthly active users, Facebook continues to be the most widely used social media platform. As someone in the business of growing a brand, you’d be wise to use Facebook to reach and build your audience.
But to create a good impression, you better make sure the images you use on Facebook are using the right dimensions.
Facebook Profile Image Size
Let’s start with the most important Facebook image: the Facebook profile image. Why important? For one thing, your Facebook profile photo is the image that represents your brand or company.
To make sure your brand is represented well, your profile photo needs to have the right dimensions. Otherwise, your headshot (if that’s what you’re using) might take up half your face or be so zoomed out that no one recognizes you.
Here are the exact dimensions you must use for your Facebook profile image:
- For desktop, your Facebook profile image will display at 170 x 170 pixels.
- For mobile devices, your Facebook profile image will display at 128 x 128 pixels.
Facebook Cover Photo Size
Your Facebook cover photo is probably the first thing users notice when they visit your Facebook Page or profile. After all, your Facebook cover, well, covers nearly the entirety of the top section of your page
Thanks to its placement and size, your Facebook cover photo serves as a substantial visual canvas, making it a key element in shaping the overall impression of your profile or page.
Use the following dimensions for your Facebook cover images:
- Optimal Size: 820 x 312 pixels.
- Minimum Size: 400 x 150 pixels.
Facebook Event Cover Image Size
Facebook Events are a great way to promote events – either offline or online – that you’ll be hosting. They give your events a central hub that makes them easier to promote.
Before you invite people to your Facebook Event, make sure it looks, well, inviting.
Use the right dimensions, for starters.
Before, the dimensions were 1920 x 1080 with an aspect ratio of 16:9. This has been changed. If you go smaller than 1920, your photo will be stretched and will lose quality.
Make sure to use the following image dimensions when uploading a Facebook Event cover image:
- Optimal size: 1920 x 1005 pixels (16:9 ratio)
- Minimum size: 470 × 174
Instagram Image Sizes
Being the world’s second-favorite social media network, Instagram stands as one of the foremost platforms for brand growth and audience engagement.
As a business owner or entrepreneur, tapping into Instagram’s visual appeal is a strategic move to enhance your brand’s presence. The operative word there is “visual.” If you want your visuals to wow your audience, start by making sure your Instagram images are the right size.
Instagram Profile Photo Size
Your Instagram profile picture is your visual identity. If you want a profile photo that helps you stand out, use the following image dimensions:
- Recommended Size: 320 x 320 pixels (displays at 120 x 120 pixels on a mobile device)
Instagram Reels Size
If you want your Instagram Reels to look as clear as possible, follow these dimensions:
- Dimensions: 1080 x 1920 pixels (displays at a 9:16 aspect ratio)
Instagram Stories Size
Instagram Stories don’t last long, so make sure you use the following image dimensions to make them engaging:
- Dimensions: 1080 x 1920 pixels (displays at a 9:16 aspect ratio)
Instagram Feed Photos Size
For regular Instagram posts, maintain the ideal dimensions:
- Square Image: 1080 x 1080 pixels.
- Portrait Image: 1080 x 1350 pixels.
- Landscape Image: 1080 x 608 pixels.
Instagram Carousel Photos Size
Instagram carousel posts allow users to view multiple photos in an engaging way. To keep them swiping, use the following dimensions for your carousel photos:
- Square: 1080 x 1080 pixels
- Portrait: 1080 x 1350 pixels
- Landscape: 1080 x 566 pixels
- Suggested image dimensions: The width should be 1080 pixels, and the height can vary between 566 and 1350 pixels, depending on whether the image is in landscape or portrait orientation.
Instagram Ads Size
Sizes vary depending on the ad format. Always refer to the following specifications (as provided by Instagram):
- Landscape: 1080 x 566 pixels
- Square: 1080 x 1080 pixels
- Minimum width: 320 pixels
- Maximum width: 1080 pixels
- Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Twitter Image Sizes
While Twitter (or X, or Xitter?) has changed drastically over the past couple of years, it remains the best social media platform for microblogging.
Even if Twitter is known for its concise messaging, it has its own image size requirements. Make sure you get your image dimensions right if you want to be taken seriously on Twitter (or X or Xitter). For one thing, too many people over there are taking things too seriously (but that’s a topic for another day).
Twitter Profile Photo Size
Your Twitter profile picture is a quick identifier. Make it recognizable by using the following image sizes.
- Recommended Size: 200 x 200 pixels.
Twitter Header Size
The Twitter header photo occupies a prominent space; optimize it for impact:
- Recommended Size: 1500 x 500 pixels.
Twitter Shared Photos Size
Images shared in tweets should adhere to these dimensions:
- Minimum Size: 600 x 335 pixels.
- Maximum Size: 4096 x 4096 pixels.
Twitter Ads Size
The right dimensions are based on the ad format:
- Single and multi-image tweets: 600 x 335 pixels
- Website card image: 800 x 418 pixels with a 1.91:1 aspect ratio or 800 x 800 pixels for a 1:1 aspect ratio.
- Carousels: Use 800 x 800 pixels for a 1:1 aspect ratio and 800 x 418 pixels for a 1.91:1 aspect ratio.
- App card image: 800 x 800 pixels for a 1:1 aspect ratio and 800 x 418 pixels for a 1.91:1 aspect ratio.
- Conversation card: 800 x 418 pixels with a 1.91:1 aspect ratio.
- Direct Message card: 800 x 418 pixels with a 1.91:1 aspect ratio.
LinkedIn Image Sizes
If you want to build and nurture professional connections that will help your brand make an impact, LinkedIn is the best social media platform for it. But to create a great impression as a professional, you must use the right image sizes.
LinkedIn Profile Photo Size
Ensure your company logo represents your brand professionally:
- Recommended Size: At least 400 x 400 pixels (up to 7680 x 4320 pixels).
LinkedIn Cover Photo Size
Your LinkedIn cover photo offers an additional branding touch:
- Recommended Size: 1584 x 396 pixels.
- Aspect ratio: 4:1
LinkedIn Post Image Size
- Recommended Size: 1200 x 627 pixels.
LinkedIn Business Banner Size
For your business banner, maintain these dimensions:
- Standard Logo Size: 60 x 60 pixels.
- Square Logo Size: 50 x 50 pixels.
LinkedIn Ads Size
Dimensions vary according to ad format:
- Company logo for ads: 100 x 100 pixels.
- Logo size for Spotlight ads: 100 x 100 pixels.
- Carousel images for sponsored content: 1080 x 1080 pixels with a 1:1 aspect ratio.
- Custom background image for Spotlight ads: Ideal dimensions are 300 x 250 pixels.
- Images for sponsored content: 1200 x 627 pixels with a 1.91:1 aspect ratio.
TikTok Image Sizes
As the second most downloaded app around the world (just behind Instagram), TikTok is one of the social media networks you should use for your social media campaigns, especially if you’re audience is from a younger demographic).
However, if you want your audience to appreciate your short videos in all their full-screen glory, you need to make sure your images are the right size.
TikTok Profile Photo Size
Make your TikTok profile picture memorable.
- Recommended Size: 200 x 200 pixels.
TikTok Video Size
TikTok videos should follow these guidelines:
- Recommended Size: 1080 x 1920 pixels, with an aspect ratio of 9:16.
TikTok Carousel Photo Size
Keep users swiping across your images by using these dimensions:
- Recommended Size: 1080 x 1920 pixels.
YouTube Image Sizes
As the go-to platform for video content, YouTube plays a crucial role in your online presence. To ensure your channel looks polished and professional, it’s essential to pay attention to the following image dimensions.
YouTube Profile Photo Size
- Recommended Size: 800 x 800 pixels.
YouTube Banner Photo Size
Optimize your YouTube channel with a compelling banner using the following image dimensions:
- Recommended Size: 2560 x 1440 pixels.
YouTube Video Thumbnail Photo Size
Capture attention with appealing video thumbnails:
- Recommended Size: 1280 x 720 pixels.
Pinterest Image Sizes
With 83% of Pinterest users making purchases when viewing content from the platform, you’d be remiss not to use Pinterest in your marketing efforts. How you present yourself, and by extension your images, is a big part of effective marketing. To keep Pinterest users buying, use the following image dimensions in your Pinterest images.
Pinterest Profile Photo Size
Make your Pinterest profile picture noteworthy by using the following image dimensions:
- Recommended Size: 165 x 165 pixels.
Pinterest Cover Photo Size
Make your Pinterest profile inviting with a well-crafted cover photo:
- Recommended Size: 800 x 450 pixels.
Pinterest Pin Image Size
Optimize your pins for engagement:
- Aspect Ratio: 2:3.
- Minimum Width: 600 pixels.
Pinterest Board Display Image Size
Ensure your boards captivate users with visually appealing display images:
- Recommended Size: 222 x 150 pixels.
Tumblr Image Sizes
Tumblr’s creative community thrives on visuals, and proper sizing is integral for a seamless experience.
Tumblr Profile Photo Size
- Recommended Size: 128 x 128 pixels.
Tumblr Profile Banner Size
Enhance your profile with a captivating banner:
- Recommended size: 3000 x 1055 pixels.
Tumblr Image Post Size
For image posts, use these dimensions:
- Recommended Size: 540 x 810 pixels.
Google My Business Image Sizes
If you want to attract more potential customers through Google, you can’t go wrong with creating a Google Business Profile (formerly known as Google My Business). Considering that Google has more than 92% of the search engine market share, having a Google Business presence is one of the best ways to attract web traffic to your site.
But if you want your website traffic to generate more conversions, you better make sure your Google My Business images are using the recommended sizes.
Google My Business Logo Size
- Recommended.Size (minimum): 120 x 120 pixels.
- Recommended.Size (maximum): 5200 x 5300 pixels.
- Minimum Resolution: 72 ppi.
Google My Business Cover Photo Size
- Recommended Size: 1080 x 608 pixels.
Google My Business Post Image Size
- Recommended Size: 540 x 405 pixels.
NapoleonCat’s Publisher: Optimize your image sizes the easy way
A one-page resource offering an updated list of image size recommendations for each social media network is nice. But you have to admit: having to resize and optimize every image you want to use for each platform can be a pain in the you-know-what.
But what if I tell you that you could resize your images (and adjust their ratio) all in one place? With NapoleonCat’s Publisher, you can.
For starters, you don’t have to post separately on each social media platform. In fact, NapoleonCat’s Publisher enables you to add posts to Facebook, Instagram, TikTok, LinkedIn, and Google My Business all at once, using one convenient dashboard. So say goodbye to repetitive logins!
But where does the “optimizing your images the easy way” come in?
As a social media publishing tool and content scheduler, Publisher not only allows you to create, publish, and schedule content across platforms in one place. It also optimizes the images you add across different social media networks in one go.
For example, when selecting an image to post to your Instagram feed via NapoleonCat, you’ll be taken to a pop-up menu that lets you adjust the photo size by choosing from among the predefined image sizes specific to the platform (e.g., square, portrait, landscape).
After making your choice, the too automatically resizes and optimizes your image. And just like that, you’ve posted your image using the most recommended image size (and ratio) settings!
Beyond resizing images
Of course, there’s more to posting than resizing images. NapoleonCat also saves you a ton of time by allowing you to:
- Share the same post (along with your image) across all your social media channels at the same time.
- Tailor your posts for each platform using the tool’s platform-specific elements (e.g., links, UTM tags, video thumbnails, etc.).
- Create or enhance post captions with a built-in AI Assistant.
- Preview your post before scheduling or publishing it.
- Choose your desired publication date and time for each post.
- Schedule your post’s first comment (Instagram).
- Add titles and color-coded labels to a post or draft for a better content calendar view.
- Exchange feedback with team members about each post using NapoleonCat’s collaborative features for teams.
We highly recommend you test NapoleonCat for free here – no credit card required during signup 😉
Simplify Social Media
Management with One Tool
- Manage & reply to comments and DMs in one place.
- Monitor ad comments from multiple accounts.
- Automate answers to repetitive questions.
- Schedule posts to multiple accounts, on desktop.
- Analyze performance and monitor hashtags.
- Keep track of your competition.
- Create or schedule in-depth reports in seconds.
Wrap up
Visuals have a large influence on how users perceive your brand on social media, and on every online channel, really. That said, don’t think that you’ve done your job just because you’re creating and posting visuals that aim to communicate your brand’s value to your audience.
If you want your visuals to draw attention and create a lasting impact, remember this: size matters too 😉
You may also like:
- Instagram Trends To Keep An Eye On For
- Top Social Media Trends to Watch (and adopt)
- 15+ Myths About Social Media Marketing: True or False?
- Do You Use the Potential of Social Media Memes?
- How to Create a Social Media Strategy
- Why is Emoji a Vital Part of Marketing Communication?
- Social Media Acronyms: Your Quick Reference Guide
