New NapoleonCat Feature: LinkedIn Analytics

NapoleonCat’s Analytics help businesses measure and understand social media performance across multiple channels and platforms. In our latest product update, we’ve added LinkedIn to the list of social networks you can track with NapoleonCat.

LinkedIn is an effective tool for reaching businesses and prospective employees on social media. The platform has been growing exponentially over the last few years and just surpassed 675 million members. And, while the numbers might still not come anywhere close to Facebook or Instagram, LinkedIn is a valuable social media marketing tool for B2B businesses looking to communicate with professionals.

Here are all the ways you can analyze your LinkedIn Page performance with NapoleonCat’s Analytics.

Getting started

In order to analyze LinkedIn with NapoleonCat, you need to add a managed LinkedIn account to your project. In order to do this: 

  1. Access your Project Settings through the bar on the left side of the screen
  2. Click ‘+Add managed profiles
Adding a LinkedIn profile to NapoleonCat
Adding a LinkedIn profile to NapoleonCat
  1. Select LinkedIn from the list of available social networks
  2. Following the prompts in the pop-up window, sign in to your account and allow the necessary permissions
  3. A list of company pages associated with your account will show up – click the ‘+Add profile to project’ button to proceed

Et voilà! Your Linkedin Page has been connected with NapoleonCat. 

Please note that fetching data might take up to 24 hours. NapoleonCat starts collecting data when you connect your profile – limited historical stats will be available through our Analytics.

Summary

Once you add a LinkedIn Page to your project, you can access it through the menu on the left side of the screen in the Analytics module:

Analyze LinkedIn Page in NapoleonCat
Access LinkedIn analytics

Once you click the Page you wish to analyze, you will automatically be taken to the Summary section. This is where you can find a high-level overview of your LinkedIn Page, including:

  • your total number of followers
  • the number of posts you have published
  • the number of impressions
  • the number of interactions your content has generated
  • your engagement rate
  • a graph showcasing follower growth over a specific period
LinkedIn Analytics summary
LinkedIn analytics in NapoleonCat

The data can be downloaded in the form of XLS or PDF files. You can select the time period you would like to analyze in this section in the top right corner of your panel. 

LinkedIn Analysis timeframe
Define a timeframe for your analysis

Followers

The Followers section offers a more in-depth analysis of your LinkedIn following. For any defined time period, you can analyze the fluctuations in total, organic, and paid follower count.

LinkedIn followers analysis
Daily followers analysis

Page

The Page tab offers insights regarding impressions and mentions generated by your Page over a defined period of time.

LinkedIn Page impressions analysis
Page impressions analysis

You can also check where your impressions are coming from as well as look up your Page’s lifetime impressions count in this section.

LinkedIn impressions source analysis
Impressions source analysis

Engagement

In this colorful section, you can analyze how LinkedIn users interact with your page. Interactions are divided into comments, clicks, reactions, and shares.

LinkedIn interactions analysis
Interactions analysis

As the name itself suggests, you can also analyze your engagement rates in this tab. Note that two types of ER are presented in this section:

LinkedIn Engagement Rate 

LinkedIn calculates ER by dividing the sum of interactions (clicks, likes, comments, shares, and follows) by the number of impressions. 

LinkedIn Engagement Rate
LinkedIn Engagement Rate analysis

Daily Engagement Rate

NapoleonCat’s definition of engagement rate is slightly different. We divide the number of interactions to each post by the number of Page followers on a given day.

LinkedIn Daily engagement rate
Daily Engagement Rate analysis

Content

The last tab offers insights regarding content posted over a defined timeframe. Using this section, you can analyze the collective impressions, reactions, comments, shares, clicks, and ER for all your posts as well as look up the best times to post, based on actual data showcasing when your audience interacts with your content.

LinkedIn post engagement by hour
Post engagement by hours

The tab also features a comprehensive list of posts published during the specified period and relevant stats for each update.

LinkedIn content analytics
LinkedIn content analytics

Test the new feature today

Sign up for a free trial, and start analyzing LinkedIn alongside all your other social profiles.

Social media analytics

Measure your social media marketing results and improve performance using simple dashboards.

Try NapoleonCat free for 14 days. No credit card required.

To find out more about LinkedIn marketing, check out these articles: