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New feature: Facebook user mentions

Grzegorz Berezowski , 2 February 2018

For the past few weeks we’ve been working hard to implement a seemingly small but very useful feature. Finally, we’re happy to announce that you can now mention users when posting a reply on Facebook via NapoleonCat’s Inbox!

When creating a reply, simply type “@” to see the list of users you can include in your reply. The list consists of all those who have previously engaged with the conversation in the current thread. This means all users and pages that have commented on the post and are visible in the conversation preview. In addition, you can mention any Facebook Page you have added as “monitored” in your current NapoleonCat project.

When you mention a user, he or she will receive a notification on Facebook and thus will be more incentivised to reengage with you. And as we all know, engagement is the key to success on Facebook. Especially with recent changes in their algorithm, which promotes content that triggers conversations, not just likes and other reactions.

We hope this will help you engage more effectively with your communities and provide even better social customer service. Let us know what you think of the feature. We’ll be happy to hear back from you 🙂