Other countries:

south africa flag

Social media users
in South Africa

AT THE END OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

South Africa flag
Facebook users in South Africa
2024
32 107 000
50.4%
women
49.6%
men
0%
0%
13-17
0%
15%
14.6%
18-24
29.6%
15.9%
15.6%
25-34
31.5%
10%
10.3%
35-44
20.2%
4.4%
4.7%
45-54
9%
2.4%
1.9%
55-64
4.3%
2.9%
2.5%
65+
5.4%

There were 32 107 000 Facebook users in South Africa in December 2024, which accounted for 51.7% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (10 100 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 624 900.

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Instagram users in South Africa

South Africa flag
Instagram users in South Africa
2024
7 939 400
55.5%
women
44.5%
men
 
 
13-17
n/a
20.2%
17.6%
18-24
37.8%
17.6%
13.9%
25-34
31.5%
8.7%
7%
35-44
15.7%
4.2%
3.1%
45-54
7.3%
2.3%
1.4%
55-64
3.6%
2.4%
1.6%
65+
4.1%

There were 7 939 400 Instagram users in South Africa in December 2024, which accounted for 12.8% of its entire population.

The majority of them were women - 55.5%.

People aged 18 to 24 were the largest user group (3 000 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 1 100 000.

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Messenger users in South Africa

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Messenger users in South Africa
2024
28 477 600
50.1%
women
49.9%
men
0%
0%
13-17
0%
13.7%
14%
18-24
27.7%
15.8%
15.8%
25-34
31.6%
10.5%
10.9%
35-44
21.4%
4.6%
4.6%
45-54
9.1%
2.4%
2%
55-64
4.4%
3%
2.6%
65+
5.6%

There were 28 477 600 Messenger users in South Africa in December 2024, which accounted for 45.9% of its entire population.

The slight majority of them were women - 50.1%.

People aged 25 to 34 were the largest user group (9 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 3 100 000.

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Linkedin users in South Africa

South Africa flag
Linkedin users in South Africa
2024
15 100 000
33.1%
18-24
33.1%
46.4%
25-34
46.4%
17.9%
35-54
17.9%
2.6%
55+
2.6%

There were 15 100 000 Linkedin users in South Africa in December 2024, which accounted for 24.3% of its entire population.

People aged 25 to 34 were the largest user group (7 000 000).

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