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Social media users
in South Africa

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

South Africa flag
Facebook users in South Africa
2024
31 968 600
50.6%
women
49.4%
men
0%
0%
13-17
0%
15.3%
15.3%
18-24
30.7%
15.6%
15%
25-34
30.7%
10%
10.3%
35-44
20.3%
4.4%
4.4%
45-54
8.8%
2.3%
1.9%
55-64
4.2%
2.9%
2.5%
65+
5.4%

There were 31 968 600 Facebook users in South Africa in May 2024, which accounted for 52.1% of its entire population.

The majority of them were women - 50.6%.

People aged 25 to 34 were the largest user group (9 800 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 4 800 000.

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Instagram users in South Africa

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Instagram users in South Africa
2024
7 298 100
56.6%
women
43.4%
men
 
 
13-17
n/a
20.6%
16.4%
18-24
37%
17.8%
13.7%
25-34
31.5%
9.2%
7.2%
35-44
16.3%
4.3%
3.1%
45-54
7.4%
2.3%
1.3%
55-64
3.7%
2.5%
1.7%
65+
4.1%

There were 7 298 100 Instagram users in South Africa in May 2024, which accounted for 11.9% of its entire population.

The majority of them were women - 56.6%.

People aged 18 to 24 were the largest user group (2 700 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 200 000.

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Messenger users in South Africa

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Messenger users in South Africa
2024
28 142 500
50.2%
women
49.8%
men
0%
0%
13-17
0%
14.6%
14.9%
18-24
29.5%
15.6%
15.3%
25-34
30.9%
10.3%
10.7%
35-44
21%
4.3%
4.3%
45-54
8.5%
2.4%
1.9%
55-64
4.3%
3.1%
2.7%
65+
5.8%

There were 28 142 500 Messenger users in South Africa in May 2024, which accounted for 45.9% of its entire population.

The slight majority of them were women - 50.2%.

People aged 25 to 34 were the largest user group (8 700 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 544 700.

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Linkedin users in South Africa

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Linkedin users in South Africa
2024
13 810 000
29.7%
18-24
29.7%
48.5%
25-34
48.5%
18.8%
35-54
18.8%
3%
55+
3%

There were 13 810 000 Linkedin users in South Africa in May 2024, which accounted for 22.5% of its entire population.

People aged 25 to 34 were the largest user group (6 700 000).

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