Other countries:

south africa flag

Social media users
in South Africa

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

South Africa flag
Facebook users in South Africa
2023
30 407 600
51.1%
women
48.9%
men
0.1%
0.1%
13-17
0.3%
15.8%
15.1%
18-24
30.9%
15.8%
14.8%
25-34
30.6%
9.9%
10.2%
35-44
20.1%
4.3%
4.3%
45-54
8.6%
2.3%
1.8%
55-64
4.1%
2.9%
2.6%
65+
5.5%

There were 30 407 600 Facebook users in South Africa in December 2023, which accounted for 49.4% of its entire population.

The majority of them were women - 51.1%.

People aged 18 to 24 were the largest user group (9 400 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 4 500 000.

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Instagram users in South Africa

South Africa flag
Instagram users in South Africa
2023
7 051 100
56.9%
women
43.1%
men
0.1%
0.1%
13-17
0.2%
19.9%
15.6%
18-24
35.5%
18.4%
14.2%
25-34
32.6%
9.2%
7.1%
35-44
16.3%
4.4%
3.1%
45-54
7.5%
2.3%
1.3%
55-64
3.7%
2.6%
1.7%
65+
4.3%

There were 7 051 100 Instagram users in South Africa in December 2023, which accounted for 11.4% of its entire population.

The majority of them were women - 56.9%.

People aged 18 to 24 were the largest user group (2 500 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 100 000.

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Messenger users in South Africa

South Africa flag
Messenger users in South Africa
2023
27 292 000
50.3%
women
49.7%
men
0.2%
0.1%
13-17
0.3%
14.3%
14.7%
18-24
28.9%
15.8%
15.4%
25-34
31.1%
10.3%
10.6%
35-44
20.9%
4.4%
4.4%
45-54
8.8%
2.3%
1.8%
55-64
4.2%
3.1%
2.7%
65+
5.8%

There were 27 292 000 Messenger users in South Africa in December 2023, which accounted for 44.3% of its entire population.

The slight majority of them were women - 50.3%.

People aged 25 to 34 were the largest user group (8 500 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 501 300.

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Linkedin users in South Africa

South Africa flag
Linkedin users in South Africa
2023
12 670 000
29.2%
18-24
29.2%
49.7%
25-34
49.7%
18.2%
35-54
18.2%
2.9%
55+
2.9%

There were 12 670 000 Linkedin users in South Africa in December 2023, which accounted for 20.6% of its entire population.

People aged 25 to 34 were the largest user group (6 300 000).

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