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Social media users
in South Africa

THE LAST MONTH OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

South Africa flag
Facebook users in South Africa
2023
30 722 400
51.4%
women
48.6%
men
4.2%
3.6%
13-17
7.8%
14.3%
14%
18-24
28.3%
15%
14%
25-34
29%
9.1%
9.4%
35-44
18.6%
3.9%
3.6%
45-54
7.5%
2.1%
1.6%
55-64
3.7%
2.8%
2.4%
65+
5.2%

There were 30 722 400 Facebook users in South Africa in May 2023, which accounted for 50.6% of its entire population.

The majority of them were women - 51.4%.

People aged 25 to 34 were the largest user group (8 900 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 4 300 000.

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Instagram users in South Africa

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Instagram users in South Africa
2023
7 147 000
55.7%
women
44.3%
men
4.8%
3.8%
13-17
8.6%
16.8%
15.4%
18-24
32.2%
16.8%
13.3%
25-34
30.1%
8.7%
6.5%
35-44
15.2%
4.1%
2.7%
45-54
6.8%
2.1%
1.1%
55-64
3.3%
2.4%
1.6%
65+
3.9%

There were 7 147 000 Instagram users in South Africa in May 2023, which accounted for 11.8% of its entire population.

The majority of them were women - 55.7%.

People aged 18 to 24 were the largest user group (2 300 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 950 500.

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Messenger users in South Africa

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Messenger users in South Africa
2023
27 364 100
51.1%
women
48.9%
men
4%
3.4%
13-17
7.4%
13.5%
13.5%
18-24
27%
15%
14.3%
25-34
29.2%
9.5%
9.9%
35-44
19.4%
4%
3.7%
45-54
7.7%
2.1%
1.6%
55-64
3.8%
2.9%
2.6%
65+
5.5%

There were 27 364 100 Messenger users in South Africa in May 2023, which accounted for 45% of its entire population.

The majority of them were women - 51.1%.

People aged 25 to 34 were the largest user group (8 000 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 3 900 000.

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Linkedin users in South Africa

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Linkedin users in South Africa
2023
11 580 000
25.9%
18-24
25.9%
52.7%
25-34
52.7%
18.1%
35-54
18.1%
3.3%
55+
3.3%

There were 11 580 000 Linkedin users in South Africa in May 2023, which accounted for 19.1% of its entire population.

People aged 25 to 34 were the largest user group (6 100 000).

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