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Social media users
in South Africa

THE LAST MONTH OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

South Africa flag
Facebook users in South Africa
2023
32 366 400
51.5%
women
48.5%
men
4%
3.4%
13-17
7.4%
14.5%
14.2%
18-24
28.7%
14.8%
13.9%
25-34
28.7%
9.3%
9.3%
35-44
18.5%
4%
3.7%
45-54
7.7%
2.1%
1.7%
55-64
3.8%
2.7%
2.4%
65+
5.1%

There were 32 366 400 Facebook users in South Africa in October 2023, which accounted for 53.1% of its entire population.

The majority of them were women - 51.5%.

People aged 25 to 34 were the largest user group (9 300 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 4 500 000.

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Instagram users in South Africa

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Instagram users in South Africa
2023
7 442 600
56.5%
women
43.5%
men
4.6%
3.3%
13-17
8%
18.8%
14.8%
18-24
33.6%
16.1%
13.2%
25-34
29.4%
8.5%
6.6%
35-44
15%
4.1%
2.8%
45-54
6.8%
2.1%
1.2%
55-64
3.3%
2.3%
1.6%
65+
3.9%

There were 7 442 600 Instagram users in South Africa in October 2023, which accounted for 12.2% of its entire population.

The majority of them were women - 56.5%.

People aged 18 to 24 were the largest user group (2 500 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 100 000.

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Messenger users in South Africa

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Messenger users in South Africa
2023
28 799 400
50.9%
women
49.1%
men
3.5%
3.2%
13-17
6.7%
13.5%
13.9%
18-24
27.4%
14.9%
14.2%
25-34
29.2%
9.7%
9.7%
35-44
19.4%
4.2%
3.8%
45-54
8%
2.2%
1.7%
55-64
3.9%
2.9%
2.5%
65+
5.4%

There were 28 799 400 Messenger users in South Africa in October 2023, which accounted for 47.2% of its entire population.

The majority of them were women - 50.9%.

People aged 25 to 34 were the largest user group (8 400 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 4 100 000.

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Linkedin users in South Africa

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Linkedin users in South Africa
2023
12 370 000
28.3%
18-24
28.3%
50.9%
25-34
50.9%
17.8%
35-54
17.8%
3%
55+
3%

There were 12 370 000 Linkedin users in South Africa in October 2023, which accounted for 20.3% of its entire population.

People aged 25 to 34 were the largest user group (6 300 000).

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