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Social media users
in South Africa

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

South Africa flag
Facebook users in South Africa
2025
33 283 000
50.7%
women
49.3%
men
0%
0%
13-17
0%
14.4%
13.8%
18-24
28.2%
16.2%
16.2%
25-34
32.4%
10.2%
10.2%
35-44
20.4%
4.5%
4.5%
45-54
9%
2.5%
2.1%
55-64
4.5%
2.9%
2.5%
65+
5.3%

There were 33 283 000 Facebook users in South Africa in August 2025, which accounted for 53.6% of its entire population.

The majority of them were women - 50.7%.

People aged 25 to 34 were the largest user group (10 800 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 4 600 000.

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Instagram users in South Africa

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Instagram users in South Africa
2025
8 806 600
55%
women
45%
men
 
 
13-17
n/a
20.4%
17%
18-24
37.5%
17%
14.8%
25-34
31.8%
8.6%
6.9%
35-44
15.6%
4.2%
3.2%
45-54
7.4%
2.3%
1.4%
55-64
3.7%
2.4%
1.6%
65+
4.1%

There were 8 806 600 Instagram users in South Africa in August 2025, which accounted for 14.2% of its entire population.

The majority of them were women - 55%.

People aged 18 to 24 were the largest user group (3 300 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 500 000.

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Messenger users in South Africa

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Messenger users in South Africa
2025
29 136 200
49.9%
women
50.1%
men
0%
0%
13-17
0%
12.7%
13%
18-24
25.7%
16.1%
16.5%
25-34
32.6%
10.6%
11%
35-44
21.6%
4.8%
4.8%
45-54
9.6%
2.6%
2.2%
55-64
4.7%
3.1%
2.6%
65+
5.7%

There were 29 136 200 Messenger users in South Africa in August 2025, which accounted for 46.9% of its entire population.

The slight majority of them were men - 50.1%.

People aged 25 to 34 were the largest user group (9 500 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 765 600.

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Linkedin users in South Africa

South Africa flag
Linkedin users in South Africa
2025
16 040 000
32.4%
18-24
32.4%
46.1%
25-34
46.1%
18.7%
35-54
18.7%
2.7%
55+
2.7%

There were 16 040 000 Linkedin users in South Africa in August 2025, which accounted for 25.8% of its entire population.

People aged 25 to 34 were the largest user group (7 400 000).

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