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Social media users
in South Africa

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

South Africa flag
Facebook users in South Africa
2021
28 827 400
50.4%
women
49.6%
men
5.2%
4.9%
13-17
10.1%
13.2%
13.5%
18-24
26.7%
16%
16%
25-34
31.9%
7.6%
7.6%
35-44
15.3%
3.5%
3.4%
45-54
6.8%
2%
1.5%
55-64
3.5%
3%
2.7%
65+
5.7%

There were 28 827 400 Facebook users in South Africa in December 2021, which accounted for 47.9% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (9 200 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 430 800.

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Instagram users in South Africa

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Instagram users in South Africa
2021
5 939 600
53%
women
47%
men
5.3%
5.6%
13-17
10.8%
15.1%
15.4%
18-24
30.6%
16.5%
14.3%
25-34
30.9%
8%
6.3%
35-44
14.3%
3.8%
2.6%
45-54
6.4%
1.9%
1.1%
55-64
3%
2.3%
1.8%
65+
4.1%

There were 5 939 600 Instagram users in South Africa in December 2021, which accounted for 9.9% of its entire population.

The majority of them were women - 53%.

People aged 25 to 34 were the largest user group (1 832 500).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 849 900.

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Messenger users in South Africa

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Messenger users in South Africa
2021
25 497 000
50.8%
women
49.2%
men
5.1%
4.3%
13-17
9.4%
12.9%
12.9%
18-24
25.9%
16.5%
16.5%
25-34
32.9%
7.5%
7.8%
35-44
15.3%
3.6%
3.4%
45-54
7%
2%
1.5%
55-64
3.5%
3.2%
2.8%
65+
6%

There were 25 497 000 Messenger users in South Africa in December 2021, which accounted for 42.3% of its entire population.

The majority of them were women - 50.8%.

People aged 25 to 34 were the largest user group (8 400 000).

The highest difference between men and women occurs within people aged 13 to 17, where women lead by 1 100 000.

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Linkedin users in South Africa

South Africa flag
Linkedin users in South Africa
2021
9 460 000
22.2%
18-24
22.2%
58.1%
25-34
58.1%
16.9%
35-54
16.9%
2.7%
55+
2.7%

There were 9 460 000 Linkedin users in South Africa in December 2021, which accounted for 15.7% of its entire population.

People aged 25 to 34 were the largest user group (5 500 000).

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