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Social media users
in South Africa

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

South Africa flag
Facebook users in South Africa
2020
24 600 000
50.2%
women
49.8%
men
5.3%
4.9%
13-17
10.2%
12.6%
12.6%
18-24
25.2%
16.3%
17.1%
25-34
33.3%
7.3%
7.7%
35-44
15%
3.6%
3.3%
45-54
6.9%
2%
1.5%
55-64
3.5%
3.1%
2.8%
65+
5.9%

There were 24 600 000 Facebook users in South Africa in December 2020, which accounted for 40.9% of its entire population.

The slight majority of them were women - 50.2%.

People aged 25 to 34 were the largest user group (8 200 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 4 200 000.

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Instagram users in South Africa

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Instagram users in South Africa
2020
5 427 000
53.8%
women
46.2%
men
4.4%
4.2%
13-17
8.7%
16%
14.9%
18-24
31%
17.1%
15.1%
25-34
32.2%
7.7%
6.3%
35-44
14%
3.9%
2.6%
45-54
6.4%
2%
1.1%
55-64
3.1%
2.6%
2%
65+
4.6%

There were 5 427 000 Instagram users in South Africa in December 2020, which accounted for 9% of its entire population.

The majority of them were women - 53.8%.

People aged 25 to 34 were the largest user group (1 750 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 820 000.

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Messenger users in South Africa

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Messenger users in South Africa
2020
22 130 000
50.5%
women
49.5%
men
5%
4.5%
13-17
9.4%
12.7%
12.7%
18-24
25.3%
16.7%
17.2%
25-34
33.9%
7.2%
7.7%
35-44
14.9%
3.7%
3.3%
45-54
7%
2.1%
1.4%
55-64
3.5%
3.2%
2.8%
65+
6%

There were 22 130 000 Messenger users in South Africa in December 2020, which accounted for 36.8% of its entire population.

The slight majority of them were women - 50.5%.

People aged 25 to 34 were the largest user group (7 500 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 320 000.

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Linkedin users in South Africa

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Linkedin users in South Africa
2020
8 440 000
20.1%
18-24
20.1%
60.4%
25-34
60.4%
16.6%
35-54
16.6%
2.8%
55+
2.8%

There were 8 440 000 Linkedin users in South Africa in December 2020, which accounted for 14% of its entire population.

People aged 25 to 34 were the largest user group (5 100 000).

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