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Social media users
in South Africa

AT THE END OF 2018

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in South Africa

South Africa flag
Facebook users in South Africa
2018
22 580 000
50.2%
women
49.8%
men
6.6%
6.2%
13-17
12.8%
13.3%
13.7%
18-24
27%
16.4%
16.8%
25-34
33.2%
6.2%
6.6%
35-44
12.8%
3.2%
2.7%
45-54
5.9%
1.8%
1.3%
55-64
3.1%
2.7%
2.4%
65+
5%

There were 22 580 000 Facebook users in South Africa in December 2018, which accounted for 37.3% of its entire population.

The slight majority of them were women - 50.2%.

People aged 25 to 34 were the largest user group (7 500 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 290 000.

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Instagram users in South Africa

South Africa flag
Instagram users in South Africa
2018
4 004 000
52.8%
women
47.2%
men
3.5%
3.5%
13-17
7%
15.2%
14.5%
18-24
29.7%
17.2%
16%
25-34
33.2%
7.7%
6.7%
35-44
14.5%
4.2%
3%
45-54
7.2%
2.1%
1.2%
55-64
3.4%
2.7%
2.2%
65+
5%

There were 4 004 000 Instagram users in South Africa in December 2018, which accounted for 6.6% of its entire population.

The majority of them were women - 52.8%.

People aged 25 to 34 were the largest user group (1 330 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 120 000.

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Messenger users in South Africa

South Africa flag
Messenger users in South Africa
2018
4 133 000
50.9%
women
49.1%
men
1.3%
1.2%
13-17
2.5%
9.2%
9.4%
18-24
18.6%
16.5%
17.7%
25-34
34.1%
9.9%
10.2%
35-44
20.1%
6.3%
5.1%
45-54
11.4%
3.9%
2.4%
55-64
6.3%
3.9%
3.1%
65+
7%

There were 4 133 000 Messenger users in South Africa in December 2018, which accounted for 6.8% of its entire population.

The majority of them were women - 50.9%.

People aged 25 to 34 were the largest user group (1 410 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 100 000.

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