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italy flag

Social media users
in Italy

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Italy

Italy flag
Facebook users in Italy
2023
40 000 000
51.5%
women
48.5%
men
 
 
13-17
n/a
10%
8.5%
18-24
18.5%
10.3%
10.8%
25-34
21%
9%
8.5%
35-44
17.5%
9.8%
8.8%
45-54
18.5%
7.3%
6.8%
55-64
14%
5.3%
5.3%
65+
10.5%

There were 40 000 000 Facebook users in Italy in December 2023, which accounted for 67.3% of its entire population.

The majority of them were women - 51.5%.

People aged 25 to 34 were the largest user group (8 400 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 3 400 000.

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Instagram users in Italy

Italy flag
Instagram users in Italy
2023
29 185 700
53.7%
women
46.3%
men
 
 
13-17
n/a
13%
11%
18-24
24%
12%
12%
25-34
24%
9.6%
8.2%
35-44
17.8%
9.6%
7.5%
45-54
17.1%
6.2%
4.8%
55-64
11%
3.3%
2.8%
65+
6.1%

There were 29 185 700 Instagram users in Italy in December 2023, which accounted for 49.1% of its entire population.

The majority of them were women - 53.7%.

People aged 25 to 34 were the largest user group (7 000 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 2 200 000.

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Messenger users in Italy

Italy flag
Messenger users in Italy
2023
27 177 600
50.3%
women
49.7%
men
 
 
13-17
n/a
3.6%
3.7%
18-24
7.3%
9.9%
10.7%
25-34
20.6%
10.3%
9.9%
35-44
20.2%
11%
10.3%
45-54
21.3%
8.8%
8.5%
55-64
17.3%
6.6%
6.6%
65+
13.2%

There were 27 177 600 Messenger users in Italy in December 2023, which accounted for 45.7% of its entire population.

The slight majority of them were women - 50.3%.

People aged 45 to 54 were the largest user group (5 800 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 2 900 000.

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Linkedin users in Italy

Italy flag
Linkedin users in Italy
2023
19 900 000
20.1%
18-24
20.1%
50.3%
25-34
50.3%
23.6%
35-54
23.6%
6%
55+
6%

There were 19 900 000 Linkedin users in Italy in December 2023, which accounted for 33.5% of its entire population.

People aged 25 to 34 were the largest user group (10 000 000).

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