Other countries:

italy flag

Social media users
in Italy

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Italy

Italy flag
Facebook users in Italy
2020
41 220 000
50.3%
women
49.7%
men
1.8%
1.6%
13-17
3.4%
7.8%
7.8%
18-24
15.5%
11.2%
11.9%
25-34
23%
9.5%
9.5%
35-44
18.9%
9.7%
8.5%
45-54
18.2%
6.3%
6.1%
55-64
12.4%
4.1%
4.4%
65+
8.5%

There were 41 220 000 Facebook users in Italy in December 2020, which accounted for 69.4% of its entire population.

The slight majority of them were women - 50.3%.

People aged 25 to 34 were the largest user group (9 500 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 3 500 000.

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Instagram users in Italy

Italy flag
Instagram users in Italy
2020
26 690 000
51.9%
women
48.1%
men
2.7%
2.4%
13-17
5.1%
10.9%
10.9%
18-24
21.7%
13.5%
14.2%
25-34
27.7%
9.7%
8.2%
35-44
18%
8.6%
7.1%
45-54
15.7%
4.5%
3.5%
55-64
8%
1.9%
1.8%
65+
3.7%

There were 26 690 000 Instagram users in Italy in December 2020, which accounted for 44.9% of its entire population.

The majority of them were women - 51.9%.

People aged 25 to 34 were the largest user group (7 400 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 1 900 000.

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Messenger users in Italy

Italy flag
Messenger users in Italy
2020
28 910 000
50.5%
women
49.5%
men
0.4%
0.3%
13-17
0.7%
5.2%
5.2%
18-24
10.4%
10.4%
11.1%
25-34
21.4%
10.4%
10%
35-44
20.4%
11.1%
10.4%
45-54
21.4%
8%
7.3%
55-64
15.2%
5.2%
5.2%
65+
10.4%

There were 28 910 000 Messenger users in Italy in December 2020, which accounted for 48.6% of its entire population.

The slight majority of them were women - 50.5%.

People aged 45 to 54 were the largest user group (6 200 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 100 000.

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Linkedin users in Italy

Italy flag
Linkedin users in Italy
2020
14 970 000
15.4%
18-24
15.4%
59.5%
25-34
59.5%
22%
35-54
22%
3.1%
55+
3.1%

There were 14 970 000 Linkedin users in Italy in December 2020, which accounted for 25.2% of its entire population.

People aged 25 to 34 were the largest user group (8 900 000).

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