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estonia flag

Social media users
in Estonia

THE LAST MONTH OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Estonia

Estonia flag
Facebook users in Estonia
2023
861 000
56.9%
women
43.1%
men
 
 
13-17
n/a
11%
8.3%
18-24
19.3%
12.4%
11.6%
25-34
24%
12.3%
10.1%
35-44
22.4%
9.1%
6.9%
45-54
16%
6.7%
3.7%
55-64
10.4%
5.4%
2.4%
65+
7.8%

There were 861 000 Facebook users in Estonia in November 2023, which accounted for 67.9% of its entire population.

The majority of them were women - 56.9%.

People aged 25 to 34 were the largest user group (206 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 20 700.

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Instagram users in Estonia

Estonia flag
Instagram users in Estonia
2023
495 500
60.7%
women
39.3%
men
 
 
13-17
n/a
15.2%
10.7%
18-24
25.9%
16.9%
13.5%
25-34
30.5%
14.5%
9.1%
35-44
23.6%
8.1%
3.9%
45-54
12%
3.9%
1.3%
55-64
5.2%
2%
0.8%
65+
2.8%

There were 495 500 Instagram users in Estonia in November 2023, which accounted for 39.1% of its entire population.

The majority of them were women - 60.7%.

People aged 25 to 34 were the largest user group (151 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 45 100.

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Messenger users in Estonia

Estonia flag
Messenger users in Estonia
2023
641 600
56.6%
women
43.4%
men
 
 
13-17
n/a
7.4%
6.3%
18-24
13.7%
11.9%
11.6%
25-34
23.6%
13.6%
11.4%
35-44
25%
10.6%
7.8%
45-54
18.5%
7.7%
4%
55-64
11.6%
5.4%
2.2%
65+
7.7%

There were 641 600 Messenger users in Estonia in November 2023, which accounted for 50.6% of its entire population.

The majority of them were women - 56.6%.

People aged 35 to 44 were the largest user group (160 500).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 25 400.

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Linkedin users in Estonia

Estonia flag
Linkedin users in Estonia
2023
367 700
26.1%
18-24
26.1%
49%
25-34
49%
22.3%
35-54
22.3%
2.6%
55+
2.6%

There were 367 700 Linkedin users in Estonia in November 2023, which accounted for 29% of its entire population.

People aged 25 to 34 were the largest user group (180 000).

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