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estonia flag

Social media users
in Estonia

THE LAST MONTH OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Estonia

Estonia flag
Facebook users in Estonia
2023
1 009 900
56.9%
women
43.1%
men
1.8%
1.1%
13-17
2.8%
11.1%
8.4%
18-24
19.5%
12%
11.3%
25-34
23.3%
11.6%
9.8%
35-44
21.4%
8.5%
6.5%
45-54
15%
6.4%
3.6%
55-64
10%
5.5%
2.4%
65+
8%

There were 1 009 900 Facebook users in Estonia in August 2023, which accounted for 79.5% of its entire population.

The majority of them were women - 56.9%.

People aged 25 to 34 were the largest user group (235 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 24 600.

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Instagram users in Estonia

Estonia flag
Instagram users in Estonia
2023
557 400
60.7%
women
39.3%
men
2%
1.2%
13-17
3.2%
15.3%
10.9%
18-24
26.2%
16.6%
13.3%
25-34
29.9%
13.7%
8.4%
35-44
22.2%
7.5%
3.5%
45-54
11.1%
3.6%
1.2%
55-64
4.8%
1.9%
0.7%
65+
2.7%

There were 557 400 Instagram users in Estonia in August 2023, which accounted for 43.9% of its entire population.

The majority of them were women - 60.7%.

People aged 25 to 34 were the largest user group (166 600).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 47 100.

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Messenger users in Estonia

Estonia flag
Messenger users in Estonia
2023
724 600
56.4%
women
43.6%
men
1.3%
0.7%
13-17
2%
7.4%
6.2%
18-24
13.6%
11.4%
11.4%
25-34
22.7%
12.8%
11.2%
35-44
24%
10.2%
7.6%
45-54
17.8%
7.7%
4%
55-64
11.7%
5.8%
2.4%
65+
8.2%

There were 724 600 Messenger users in Estonia in August 2023, which accounted for 57% of its entire population.

The majority of them were women - 56.4%.

People aged 35 to 44 were the largest user group (173 700).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 29 300.

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Linkedin users in Estonia

Estonia flag
Linkedin users in Estonia
2023
338 600
23.9%
18-24
23.9%
50.2%
25-34
50.2%
23%
35-54
23%
2.8%
55+
2.8%

There were 338 600 Linkedin users in Estonia in August 2023, which accounted for 26.6% of its entire population.

People aged 25 to 34 were the largest user group (170 000).

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