Other countries:

Population: *

* Data source: https://population.un.org/

Facebook
23 151 300
Instagram
11 959 400
Messenger
18 142 500
Linkedin
1 055 000

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Estonia

2023

Facebook users in Estonia
2023

879 200

56.7%
women

43.3%
men

13-17
n/a

11%

8.5%

18-24
19.5%

12.3%

11.5%

25-34
23.8%

12.2%

10.2%

35-44
22.4%

9.1%

6.9%

45-54
16%

6.7%

3.7%

55-64
10.4%

5.5%

2.5%

65+
8%

There were 879 200 Facebook users in Estonia in December 2023, which accounted for 69.4% of its entire population.

The majority of them were women - 56.7%.

People aged 25 to 34 were the largest user group (209 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 21 700.

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Instagram users in Estonia

2023

Instagram users in Estonia
2023

504 000

60.9%
women

39.1%
men

13-17
n/a

15.4%

10.7%

18-24
26.1%

16.9%

13.4%

25-34
30.2%

14.5%

9.1%

35-44
23.6%

8.2%

3.9%

45-54
12.1%

3.9%

1.3%

55-64
5.2%

0.8%

65+
2.8%

There were 504 000 Instagram users in Estonia in December 2023, which accounted for 39.8% of its entire population.

The majority of them were women - 60.9%.

People aged 25 to 34 were the largest user group (152 400).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 45 800.

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Messenger users in Estonia

2023

Messenger users in Estonia
2023

651 100

56.6%
women

43.4%
men

13-17
n/a

7.4%

6.3%

18-24
13.6%

11.9%

11.6%

25-34
23.4%

13.5%

11.4%

35-44
24.9%

10.6%

7.8%

45-54
18.5%

7.7%

55-64
11.7%

5.5%

2.3%

65+
7.8%

There were 651 100 Messenger users in Estonia in December 2023, which accounted for 51.4% of its entire population.

The majority of them were women - 56.6%.

People aged 35 to 44 were the largest user group (162 300).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 26 100.

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Linkedin users in Estonia

2023

Linkedin users in Estonia
2023

372 800

26.8%

18-24
26.8%

48.3%

25-34
48.3%

22.3%

35-54
22.3%

2.6%

55+
2.6%

There were 372 800 Linkedin users in Estonia in December 2023, which accounted for 29.4% of its entire population.

People aged 25 to 34 were the largest user group (180 000).

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Social media users
in Estonia

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Messenger

Linkedin

Facebook users in Estonia

2023

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2023

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2023

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2023

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