Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 953 900 Facebook users in Estonia in October 2026, which accounted for 76.6% of its entire population.
The majority of them were women - 55.5%.
People aged 25 to 34 were the largest user group (219 400).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 34 200.
There were 564 900 Instagram users in Estonia in October 2026, which accounted for 45.4% of its entire population.
The majority of them were women - 58.6%.
People aged 25 to 34 were the largest user group (164 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 59 900.
There were 719 300 Messenger users in Estonia in October 2026, which accounted for 57.8% of its entire population.
The majority of them were women - 56.1%.
People aged 35 to 44 were the largest user group (174 000).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 27 000.
There were 565 000 Linkedin users in Estonia in October 2026, which accounted for 45.4% of its entire population.
People aged 25 to 34 were the largest user group (220 000).
Put these numbers to work
One inbox for comments, DMs, mentions and reviews across every connected profile.
Never miss a message across Facebook, Instagram, TikTok, LinkedIn and more.
Hide spam and hate automatically, protect ad comments and keep your reputation safe.
Put repetitive moderation and publishing tasks on rails.
Manage comments, DMs, reviews, and ad comments automatically with AI, schedule posts across every channel, and pull reports that actually show what’s working – all in one tool.
Try NapoleonCat for free14-day free trial · No credit card required
