Other countries:

estonia flag

Social media users
in Estonia

AT THE END OF 2022

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Estonia

Estonia flag
Facebook users in Estonia
2022
933 300
56.1%
women
43.9%
men
2.5%
1.8%
13-17
4.3%
10%
8.7%
18-24
18.7%
12.2%
11.9%
25-34
24.1%
11.3%
9.6%
35-44
21%
8.6%
6.4%
45-54
15%
6.4%
3.4%
55-64
9.8%
5%
2.2%
65+
7.2%

There were 933 300 Facebook users in Estonia in December 2022, which accounted for 73.1% of its entire population.

The majority of them were women - 56.1%.

People aged 25 to 34 were the largest user group (224 600).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 31 500.

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Instagram users in Estonia

Estonia flag
Instagram users in Estonia
2022
503 300
59%
women
41%
men
3.1%
2.3%
13-17
5.4%
13.9%
11.8%
18-24
25.7%
17.3%
13.9%
25-34
31.2%
13.1%
8%
35-44
21.1%
6.9%
3.2%
45-54
10.1%
3.1%
1.1%
55-64
4.2%
1.6%
0.7%
65+
2.2%

There were 503 300 Instagram users in Estonia in December 2022, which accounted for 39.4% of its entire population.

The majority of them were women - 59%.

People aged 25 to 34 were the largest user group (157 200).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 40 300.

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Messenger users in Estonia

Estonia flag
Messenger users in Estonia
2022
673 000
57.1%
women
42.9%
men
1.7%
1%
13-17
2.6%
7.3%
6%
18-24
13.3%
12.4%
11.9%
25-34
24.3%
12.9%
10.8%
35-44
23.7%
10.2%
7.3%
45-54
17.5%
7.5%
3.7%
55-64
11.2%
5.2%
2.1%
65+
7.3%

There were 673 000 Messenger users in Estonia in December 2022, which accounted for 52.7% of its entire population.

The majority of them were women - 57.1%.

People aged 25 to 34 were the largest user group (163 300).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 25 100.

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Linkedin users in Estonia

Estonia flag
Linkedin users in Estonia
2022
304 400
19.4%
18-24
19.4%
59.1%
25-34
59.1%
19.1%
35-54
19.1%
2.4%
55+
2.4%

There were 304 400 Linkedin users in Estonia in December 2022, which accounted for 23.9% of its entire population.

People aged 25 to 34 were the largest user group (180 000).

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