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estonia flag

Social media users
in Estonia

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Estonia

Estonia flag
Facebook users in Estonia
2021
913 300
53.7%
women
46.3%
men
2.5%
2%
13-17
4.5%
9.6%
9.7%
18-24
19.4%
11.9%
13%
25-34
24.9%
10.8%
9.8%
35-44
20.6%
8.2%
6.3%
45-54
14.4%
6.1%
3.4%
55-64
9.5%
4.6%
2.1%
65+
6.7%

There were 913 300 Facebook users in Estonia in December 2021, which accounted for 71.5% of its entire population.

The majority of them were women - 53.7%.

People aged 25 to 34 were the largest user group (227 600).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 31 000.

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Instagram users in Estonia

Estonia flag
Instagram users in Estonia
2021
471 000
54.4%
women
45.6%
men
2.8%
3%
13-17
5.8%
13.3%
13.9%
18-24
27.2%
16.6%
15.8%
25-34
32.4%
11.8%
8.3%
35-44
20.1%
5.9%
3.1%
45-54
9%
2.7%
1%
55-64
3.7%
1.2%
0.6%
65+
1.8%

There were 471 000 Instagram users in Estonia in December 2021, which accounted for 36.9% of its entire population.

The majority of them were women - 54.4%.

People aged 25 to 34 were the largest user group (152 500).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 39 000.

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Messenger users in Estonia

Estonia flag
Messenger users in Estonia
2021
638 200
56.6%
women
43.4%
men
1.7%
1%
13-17
2.6%
7.4%
6.3%
18-24
13.7%
12.7%
12.6%
25-34
25.3%
12.8%
11%
35-44
23.8%
10.1%
7%
45-54
17.2%
7.3%
3.6%
55-64
10.8%
4.6%
1.9%
65+
6.5%

There were 638 200 Messenger users in Estonia in December 2021, which accounted for 50% of its entire population.

The majority of them were women - 56.6%.

People aged 25 to 34 were the largest user group (161 700).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 22 800.

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Linkedin users in Estonia

Estonia flag
Linkedin users in Estonia
2021
268 700
16%
18-24
16%
59.5%
25-34
59.5%
22%
35-54
22%
2.5%
55+
2.5%

There were 268 700 Linkedin users in Estonia in December 2021, which accounted for 21% of its entire population.

People aged 25 to 34 were the largest user group (160 000).

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