Other countries:

Population: *

* Data source: https://population.un.org/

Facebook
23 151 300
Instagram
11 959 400
Messenger
18 142 500
Linkedin
1 055 000

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Estonia

2021

Facebook users in Estonia
2021

913 300

53.7%
women

46.3%
men

2.5%

13-17
4.5%

9.6%

9.7%

18-24
19.4%

11.9%

13%

25-34
24.9%

10.8%

9.8%

35-44
20.6%

8.2%

6.3%

45-54
14.4%

6.1%

3.4%

55-64
9.5%

4.6%

2.1%

65+
6.7%

There were 913 300 Facebook users in Estonia in December 2021, which accounted for 72.1% of its entire population.

The majority of them were women - 53.7%.

People aged 25 to 34 were the largest user group (227 600).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 31 000.

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Instagram users in Estonia

2021

Instagram users in Estonia
2021

471 000

54.4%
women

45.6%
men

2.8%

13-17
5.8%

13.3%

13.9%

18-24
27.2%

16.6%

15.8%

25-34
32.4%

11.8%

8.3%

35-44
20.1%

5.9%

3.1%

45-54
9%

2.7%

55-64
3.7%

1.2%

0.6%

65+
1.8%

There were 471 000 Instagram users in Estonia in December 2021, which accounted for 37.2% of its entire population.

The majority of them were women - 54.4%.

People aged 25 to 34 were the largest user group (152 500).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 39 000.

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Messenger users in Estonia

2021

Messenger users in Estonia
2021

638 200

56.6%
women

43.4%
men

1.7%

13-17
2.6%

7.4%

6.3%

18-24
13.7%

12.7%

12.6%

25-34
25.3%

12.8%

11%

35-44
23.8%

10.1%

45-54
17.2%

7.3%

3.6%

55-64
10.8%

4.6%

1.9%

65+
6.5%

There were 638 200 Messenger users in Estonia in December 2021, which accounted for 50.4% of its entire population.

The majority of them were women - 56.6%.

People aged 25 to 34 were the largest user group (161 700).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 22 800.

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Linkedin users in Estonia

2021

Linkedin users in Estonia
2021

268 700

16%

18-24
16%

59.5%

25-34
59.5%

22%

35-54
22%

2.5%

55+
2.5%

There were 268 700 Linkedin users in Estonia in December 2021, which accounted for 21.2% of its entire population.

People aged 25 to 34 were the largest user group (160 000).

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Social media users
in Estonia

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Messenger

Linkedin

Facebook users in Estonia

2021

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2021

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2021

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2021

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