Other countries:

Population: *

* Data source: https://population.un.org/

Facebook
23 151 300
Instagram
11 959 400
Messenger
18 142 500
Linkedin
1 055 000

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Estonia

2020

Facebook users in Estonia
2020

858 000

55.9%
women

44.1%
men

1.9%

13-17
4.9%

10.1%

8.7%

18-24
18.9%

12.8%

25-34
25.6%

11.1%

9.4%

35-44
20.5%

8.4%

5.9%

45-54
14.3%

6.2%

3.3%

55-64
9.4%

4.3%

65+
6.3%

There were 858 000 Facebook users in Estonia in December 2020, which accounted for 67.8% of its entire population.

The majority of them were women - 55.9%.

People aged 25 to 34 were the largest user group (220 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 28 000.

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Instagram users in Estonia

2020

Instagram users in Estonia
2020

451 300

60.9%
women

39.1%
men

4.4%

2.4%

13-17
6.9%

16.4%

12.2%

18-24
28.6%

18.8%

14%

25-34
32.8%

12%

6.9%

35-44
18.8%

5.8%

2.4%

45-54
8.2%

2.4%

0.8%

55-64
3.2%

1.1%

0.4%

65+
1.5%

There were 451 300 Instagram users in Estonia in December 2020, which accounted for 35.6% of its entire population.

The majority of them were women - 60.9%.

People aged 25 to 34 were the largest user group (148 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 31 000.

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Messenger users in Estonia

2020

Messenger users in Estonia
2020

610 400

56.8%
women

43.2%
men

1.8%

13-17
2.9%

7.7%

6.7%

18-24
14.4%

13.6%

13.1%

25-34
26.7%

12.9%

10.8%

35-44
23.8%

10%

6.6%

45-54
16.5%

6.9%

3.3%

55-64
10.2%

3.9%

1.6%

65+
5.6%

There were 610 400 Messenger users in Estonia in December 2020, which accounted for 48.2% of its entire population.

The majority of them were women - 56.8%.

People aged 25 to 34 were the largest user group (163 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 20 000.

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Linkedin users in Estonia

2020

Linkedin users in Estonia
2020

247 900

17.3%

18-24
17.3%

60.5%

25-34
60.5%

19.8%

35-54
19.8%

2.4%

55+
2.4%

There were 247 900 Linkedin users in Estonia in December 2020, which accounted for 19.6% of its entire population.

People aged 25 to 34 were the largest user group (150 000).

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Social media users
in Estonia

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Messenger

Linkedin

Facebook users in Estonia

2020

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2020

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2020

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2020

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