Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 3 554 500 Messenger users in New Zealand in October 2026, which accounted for 66.6% of its entire population.
The majority of them were women - 52.4%.
People aged 25 to 34 were the largest user group (846 300).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 217 800.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Messenger Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Oct | 3 554 500 | 66.6% | 52.8% | 47.2% | -1.3% |
| Sep | 3 600 000 | 67.5% | 52.8% | 47.2% | 0% |
| Aug | 3 600 000 | 67.5% | 52.8% | 47.2% | +4.7% |
| Jul | 3 436 900 | 64.4% | 52.9% | 47.1% | -2.3% |
| Jun | 3 518 700 | 65.9% | 52.8% | 47.2% | +1.8% |
| May | 3 455 600 | 64.8% | 54.3% | 45.7% | +0.2% |
| Apr | 3 449 000 | 64.6% | 52.9% | 47.1% | +0.8% |
| Mar | 3 420 500 | 64.1% | 52.9% | 47.1% | -1.1% |
| Feb | 3 457 200 | 64.8% | 54.3% | 45.7% | -0% |
| Jan '26 | 3 458 200 | 64.8% | 54.3% | 45.7% | +0.9% |
| Dec | 3 426 700 | 64.2% | 52.9% | 47.1% | +1.4% |
| Nov '25 | 3 381 000 | 63.4% | 52.9% | 47.1% | - |
Put these numbers to work
One inbox for comments, DMs, mentions and reviews across every connected profile.
Never miss a message across Facebook, Instagram, TikTok, LinkedIn and more.
Hide spam and hate automatically, protect ad comments and keep your reputation safe.
Put repetitive moderation and publishing tasks on rails.
As of October 2026, there are 3 554 500 Messenger users in New Zealand - 66.6% of the country's population.
The largest age group is 25 to 34, making up 23.8% of Messenger users in New Zealand.
Women make up the majority, at 52.4% of Messenger users in New Zealand.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
Manage comments, DMs, reviews, and ad comments automatically with AI, schedule posts across every channel, and pull reports that actually show what’s working – all in one tool.
Try NapoleonCat for free14-day free trial · No credit card required
