Messenger users in New Zealand
There were 3 221 700 Messenger users in New Zealand in January 2025, which accounted for 61.4% of its entire population.
The majority of them were women - 52.7%.
People aged 25 to 34 were the largest user group (791 200).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 169 200.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.