Messenger users in New Zealand
There were 3 245 300 Messenger users in New Zealand in August 2024, which accounted for 61.9% of its entire population.
The majority of them were women - 52.8%.
People aged 25 to 34 were the largest user group (804 000).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 162 100.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.