Instagram users in Sweden
There were 5 780 700 Instagram users in Sweden in February 2025, which accounted for 54.6% of its entire population.
The majority of them were women - 55.9%.
People aged 25 to 34 were the largest user group (1 426 300).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 255 600.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.